Who We Are

Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means “skin-mind same root”—an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.

Job Summary Tatcha is a modern luxury Japanese skincare brand. Our purpose: to inspire self-love as a quiet, lasting revolution. We are seeking a Digital Art Director who understands that luxury is not a category — it is a standard.

This role is responsible for shaping the visual language of the brand across all digital touchpoints: e-commerce, paid media, email, and beyond. You will translate brand strategy into imagery, motion, and experience that feels considered, elevated, and unmistakably ours.

Key Responsibilities

Creative Direction & Visual Identity Own the digital expression of the brand across all owned and paid channels, ensuring visual consistency and creative excellence at every touchpoint Develop and evolve the brand's digital design system — typography, color, imagery, motion, layout — within established brand guidelines Art direct photography and video shoots for digital use, including e-commerce, campaigns, and social content Partner with the brand creative team to ensure digital executions uphold and extend the brand's luxury positioning Campaign & Content Development Lead visual concepting for digital campaigns, from seasonal launches to always-on content, KSM and promo, ensuring each execution is strategically grounded and creatively distinctive Translate campaign briefs into cohesive visual narratives that work across formats and platforms Direct external agencies, photographers, retouchers, and production partners with clear creative vision and precise feedback E-Commerce & UX Collaborate with the digital product and UX teams to ensure the brand experience on-site is as considered as the brand experience everywhere else Art direct product and lifestyle imagery with an understanding of how visuals perform in a commerce context — conversion and beauty, not beauty at the expense of conversion Team & Process Mentor and guide junior designers (a small digital team-up to 4), modeling a standard of craft and intentionality Partner with project management to scope creative timelines realistically and protect the quality of the work Participate in creative reviews with senior stakeholders, presenting work with clarity and conviction

Who You Are

You have an instinct for what luxury looks like — and what it doesn't. You know the difference between beautiful and elevated, and you hold that line even under deadline pressure. You are as comfortable in a brand strategy conversation as you are in a Figma file.

You give feedback with specificity and receive it with openness. You care about the work.

Qualifications

6–10 years of design experience, with at least 3 years in an art direction or senior design role.