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PrescriberPoint
Hello! While we love outliers, we expect you to have the following baseline experiences to apply: successes in marketing to HCPs and Pharmaceutical Brands; institutional and specialty pharmacy exposure is a visceral plus, as is having digital agency prowess. Must be AI fluent.
Strongly suggest reviewing the entire JD before making the decision to give us the gift of your time. Cover letters are welcome, appreciated, and reviewed by a human. S.
based; 100% remote with occasional in-person appearances; sadly we can’t support Visas. About PrescriberPoint PrescriberPoint is Series A healthtech, funded by Lilly, Pfizer, Adobe, and MasterCard, on a mission to make the prescription journey painless for healthcare providers (HCPs) and patients through an end-to-end solution. Our platform powers 35,000+ pharmaceutical microsites and prescribing tools, including a powerful agentic prior authorization product, generating 500,000+ HCP visits monthly, primarily through sophisticated digital marketing campaigns.
About The Role
We're seeking a strategic and very hands-on VP of Marketing, reporting directly to the CEO, to scale and lead our marketing function across two critical pillars: our Digital Agency and Corporate Marketing. This is a foundational leadership role perfect for someone who thrives in early-stage environments and wants to shape marketing from the ground up in the healthtech space. What You'll Own Digital Agency You'll provide strategic leadership and hands-on experience to our internal digital agency that serves pharmaceutical clients (HCPs) and related products and markets.
This means inspiring and leading the delivery of integrated, cutting-edge digital marketing campaigns that promote our comprehensive platform and powerful prescribing tools to HCPs. Working with the Agency’s Director, you’ll partner closely with Sales and Customer Success to ensure alignment of expectations and consistent delivery against SLAs, manage client onboarding processes, and collaborate with pharmaceutical MLR (Medical, Legal, Regulatory) teams to de-risk marketing content. As a trusted advisor to clients, you'll translate their objectives into actionable marketing programs while maintaining relentless focus on ROAS.
You’ll also collaborate with internal Sales, Business Development, Product, and Data Analytics teams to continually evolve digital marketing strategies spanning the full funnel from awareness-building to target identifiability and conversion. Corporate Marketing Build our brand and awareness throughout our ecosystem, which includes HCPs, manufacturers, institutions, specialty pharmacies, and the investment community through strategic conference participation, educational webinars, social media engagement, and coordination of a PR contractor. You'll drive high-quality MQL generation that converts into partnership opportunities and sales conversations.
Key Responsibilities
Strategic Leadership & Innovation Provide executive level guidance of the marketing function; can advocate and defend positions with grace and ease Stay at the forefront of AI-enabled marketing innovations that advance both client and our goals Drive a continuous improvement and testing culture to maintain competitive advantage Performance & Analytics Iterate KPIs and comprehensive reporting frameworks to measure campaign effectiveness Provide actionable, real-time campaign feedback through data and insights Use data-driven insights to continuously optimize performance and inform future strategy Create executive-level reporting that demonstrates value and informs strategic decisions Compliance & Governance Ensure all marketing activities comply with relevant industry regulations Maintain the highest standards of data privacy and ethical marketing practices Build and sustain trust with our ecosystem through transparent, compliant marketing approaches Stay current on evolving regulatory
Requirements
and implement necessary changes proactively Team Developme