Senior Business Analyst

*This role requires a hybrid schedule in our Charlotte, NC office; Tuesday-Thursday in-office, Monday and Friday remote. * We are looking for someone who is passionate about using data to improve customer experiences and business outcomes. You love understanding how customers move through a product journey, identifying friction points, and uncovering opportunities to optimize conversion funnels.

You are equally comfortable diving into complex datasets, defining measurement frameworks, and partnering with Product, Engineering, and Business leaders to turn insights into action. You are naturally curious and constantly asking questions. Why are customers dropping off at a particular stage?

What product experiences drive higher engagement and conversion? Are we measuring the right things? What data should we be collecting today to answer the questions we'll have tomorrow?

In this role, you will serve as a strategic analytics partner to Product, Engineering, and Business leaders. You will help define and measure the customer journey, identify opportunities for funnel optimization, and influence product strategy through data-driven recommendations. You will also play a critical role in shaping our analytics infrastructure by partnering with Data Engineering teams to establish scalable data pipelines, event tracking frameworks, and trusted datasets that power future insights.

Success in this role requires strong analytical thinking, a bias toward action, and the ability to translate ambiguity into structured frameworks and measurable outcomes. You will need to challenge assumptions, influence stakeholders across the organization, and communicate complex findings through clear, compelling narratives grounded in data. We are a learning culture.

People who do well here: Are proactive and take ownership of both business outcomes and their own development Demonstrate curiosity by asking thoughtful questions and digging deeper to understand root causes Think strategically while remaining focused on execution Build strong partnerships across Product, Engineering, Marketing, and Analytics teams Seek feedback, continuously improve, and help elevate those around them Operate with a growth mindset and embrace change as new information becomes available In this role, you can expect the following from us: Meaningful impact. Your work will directly influence product strategy, customer experience, and business performance. Autonomy and ownership.

You will have the opportunity to define analytical approaches, shape measurement strategies, and drive high-visibility initiatives. Cross-functional collaboration. You will work closely with Product Managers, Engineers, Data Engineers, and business leaders to solve complex challenges.

Continuous learning. You'll be surrounded by curious, driven teammates who value experimentation, innovation, and professional growth.

RESPONSIBILITIES

Partner with Product and Business leaders to identify opportunities for funnel optimization, customer experience improvements, and revenue growth Develop analytical frameworks that measure product performance across the customer journey and inform strategic decision-making Conduct deep-dive analyses to identify drivers of customer behavior, conversion, engagement, retention, and product adoption Define, monitor, and communicate key product performance metrics and KPIs Lead measurement planning for new product launches, features, and experiments Design and analyze A/B tests and other experimentation frameworks to evaluate product changes and quantify business impact Collaborate with Data Engineering teams to design, validate, and maintain foundational data assets, event tracking strategies, and scalable analytics datasets Identify data quality issues, measurement gaps, and opportunities to improve analytics infrastructure Build dashboards, reporting solutions, and self-service analytics tools that empower stakeholders