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Tactile Medical — Minneapolis, Minnesota
At Tactile Medical, we specialize in developing at-home therapy devices to treat lymphedema, chronic venous insufficiency and respiratory illnesses. Position Summary The Marketing Data Scientist is the predictive intelligence engine of TCMD's Marketing and Market Access organization. The primary work is finding connections in TCMD's data that no one has looked for yet, building predictive models, and translating validated models into forward-looking tools.
This individual synthesizes insights from Tactile’s internal and external data platforms to develop and explore hypotheses for growth. The role's mission is to surface predictive insights from these systems that inform commercial strategy before decisions are finalized. This role collaborates closely with marketing and market access leadership along with sales excellence and commercial leadership.
Responsibilities
• Exploratory analysis, hypothesis generation, feature engineering, model construction, and validation • Build and validate predictive models using appropriate machine learning and statistical methodologies • Translating validated models into forward-looking dashboards or automated scoring systems that are consumed with ease by stakeholders • Partner across the marketing organization to develop campaign lift attribution; building causal inference models isolating incremental referral lift from specific marketing programs • Develop predictive analytics supporting payer targeting and coverage expansion opportunities • Train commercial team users on how to interpret and act on model outputs and the specific decisions the model is designed to support • Communicate within marketing and market access on status of model pipeline and backlog; routinely collect voice of internal stakeholder needs to drive continuous improvement in data driven decision making • Manage assigned projects to completion on time, within scope, and within budget. • Other duties as assigned.
Qualifications
, customer churn, time-to-conversion, time-to-renewal).
Compensation
package includes medical, dental and vision
Benefits
, retirement
, employee stock purchase pla