Retail Store Manager, Boulder

About Peak Design Peak Design makes radical, meticulously-engineered gear for detail-obsessed people. Our backpacks, travel bags, camera gear, and phone accessories are used dang-near everywhere. If you’ve visited Machu Picchu, Tokyo, or an REI store in the last 10 years, you’ve been within ogling distance of a Peak Design product.

Who We Are

as people—passionate about design, deeply caring about our environmental and social impact, unafraid to speak up, radically transparent, and generally down to clown. Whether we’re explaining a product, running a sale, launching a nonprofit, sponsoring a film, or razzing the biggest company on Earth, we do it with our trademark honesty, warmth, and wit. Through our products and our brand, we aim to create delight, and leave this world better than how we found it.

About the job We’re launching our first Colorado store in Boulder and are looking for a strong leader to steer it from Day 1. This is a rare opportunity to be a founding leader at Peak Design, building and running a new store in a new market. You’ll lead a tight team, own the daily business, and validate a new retail strategy for Peak Design.

The manager position blends the roles of a sales ambassador, product guru, community builder, and team mentor. You'll be the dynamic heart of our store, fueling our customers' love for our award-winning products with your boundless energy and meticulous attention to detail. You represent Peak Design’s look and feel at all times, ensuring it's a vibrant and welcoming space.

As the leader of our Gear Experts, you'll inspire our sales team, design flexible schedules, and cultivate a joyful work environment. You'll uphold our mission to be an active member of our community by creating connections and hosting events with our local neighbors, like-minded brands, and even our creative customers. Your ultimate goal is to ensure our customers always leave with elation, and that our store is the go-to destination in the neighborhood.

We're looking for an individual who can skillfully combine all these elements; someone who thrives in the ever-evolving world of retail and knows that sometimes, bucking the trends is the key to making a lasting impact.

About The Role

: People Leadership Lead all hiring, onboarding, training, and performance management efforts to build and develop a high-performing retail team. Manage staffing and scheduling to ensure optimal coverage, exceptional customer service, and support during peak traffic and special events. Foster a positive team culture, support employee growth, and communicate customer feedback and insights to retail leadership.

Store Performance & Financial Management Own overall store performance, driving sales, profitability, payroll management, and operational excellence while ensuring compliance with financial and cash-handling procedures. Monitor and analyze key business metrics (sales, traffic, conversion, UPT, AOV, payroll, and expenses) to identify opportunities for growth, efficiency, and improved customer experience. Partner with the Director of Retail on forecasting, staffing, scheduling, and business planning to achieve performance goals and optimize store operations.

Events & Community Plan and execute in-store events that drive traffic, customer engagement, and brand awareness. Develop relationships with local businesses, creators, and community organizations. Represent Peak Design within the New York retail and creative communities.

Partner with the Retail and Brand & Marketing teams to support local activations and campaigns. Products & Inventory Demonstrate comprehensive product knowledge and exceptional soft-selling skills. Manage financial tasks, including daily till counts and regular money deposits as per our Retail guidelines.

Maintain accurate inventory data through regular cycle counts and checks.