Retail Store Manager

We’re leading the way in redefining the workwear category. Our mission is to engineer better boots and apparel for our country’s tradesmen and women by working directly with real workers to learn what they actually need to execute their jobs. The BRUNT team is not only devoted to improving on the old workwear standards, but we’re also creating a community that tradesmen and women can call their own.

From our weekly hangouts at the BRUNT Garage, to hosting events across the country, we’re all about getting boots on the ground and building something real with the BRUNT crew. The BRUNT flagship isn’t a traditional retail store, it’s a home base for the trades. A place where customers can walk in straight from a job site, try on gear built for real work, and talk with a team that understands their day-to-day.

We’re building more than a place to shop, we’re creating a community hub where craftsmanship, grit, and pride in hard work come together through in-store events, local connections, and boots-on-the-ground experiences.

What You’Ll Do

: Reporting to the Retail Strategy & Operations Manager, the Store Manager will own the day-to-day leadership and performance of BRUNT’s first-ever flagship store. You’ll be responsible for bringing the BRUNT brand to life on the sales floor creating an environment where tradespeople feel welcome, understood, and confident in the gear they’re buying. You’ll lead, coach, and develop a high-performing retail team while setting the standard for exceptional customer experience, operational excellence, and in-store culture.

This includes overseeing staffing, scheduling, training, and performance management, as well as ensuring the store is always customer-ready, well-merchandised, and operating efficiently. Above all, you’ll serve as the face of BRUNT in the community building relationships with local tradespeople, representing our values on the floor, and helping define what “great” looks like for BRUNT retail. How You’ll Do It: LEAD & DEVELOP Create a positive, collaborative environment where associates can thrive.

Coach, train, and develop team members through consistent feedback and clear expectations. Support recruiting, hiring, and retaining strong talent while building a solid internal bench. Deliver effective new-hire training and partner with leadership on ongoing learning needs.

CUSTOMER EXPERIENCE Foster an environment of genuine customer connection and high service standards. Lead by example as a customer-focused ambassador for the store. Utilize OMNI-channel tools and processes to enhance the overall shopping experience.

SALES & BUSINESS PERFORMANCE Analyze store trends and sales data to develop strategies that exceed sales and performance goals. Manage staffing, shrink, and expenses to support overall profitability. Build external partnerships and community relationships that drive store growth.

COMMUNITY & BRAND Engage with the local community through events and outreach. Encourage associates to share ideas that strengthen brand visibility and local impact. VISUAL MERCHANDISING Plan and execute visual directives accurately and on time.

Maintain strong visual standards through replenishment, sell-through, and marketing updates. Oversee store cleanliness, lighting, displays, and presentation details. OPERATIONAL EXCELLENCE Ensure compliance with shipment, transfer, and restock processes.

Uphold all loss-prevention and safety procedures. Communicate priorities clearly to balance operations, visuals, and service needs. Lead the team with adaptability as business needs evolve.