PR Manager, DACH

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers.

If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. PR Manager – DACH Frankfurt with 2 days per week home working available SharkNinja is the maker of class-leading Shark home and beauty products, and the innovative line of Ninja kitchen appliances. Our mission is to delight our customers with innovative products, and to positively impact lives in every home across the globe.

Based from our office in Frankfurt, we are seeking a Public Relations Manager to manage our media relations programme across DACH. You will be a team player and a natural creative with a proven track record for developing and executing successful campaigns, increasing brand awareness, and delivering impactful communication across varied customer touch points.

Responsibilities

Responsible for the strategic direction, development and execution of earned media activation across DACH Develop, drive and coordinate the strategy and execution of SharkNinja’s corporate brand activity across DACH Manage external agency partners for insert country – including overseeing agency resources, ensuring they are briefed in a timely manner and campaigns deliver against business goals Manage and oversee the PR budget allocation across DACH – ensuring effective use and impactful ROI Manage internal stakeholders and co-ordinate the wider teams in SharkNinja to create impactful 360 campaigns Provide strategic PR counsel to the wider SharkNinja business and senior leadership team Co-ordinate with our global teams to ensure synergy in activity Leverage existing media relationships and cultivate new contacts Manage media inquiries and high level interview requests Create content for press releases, byline articles and keynote presentations Manage crisis situations and comms to ensure best practice Monitor, analyze and communicate PR results – developing comprehensive reports to communicate results for key PR campaigns and initiatives to executive team and key stakeholders Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

Requirements

Proven working experience in public relations required Proven track record designing and executing successful public relations campaigns at both a local and national level Experience working in insert country Fluency in the local language of German Experience of managing agencies (or coming from agency side at a senior level) Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews Exceptional writing and editing skills Solid experience with social media including blogs, Facebook, Twitter, Instagram, LinkedIn etc.