Demand Generation Manager

The Role TRG Screen are looking for a Demand Generation Specialist to join our growing Marketing team. This is an opportunity for a strategic, hands-on marketer who thrives on building from scratch and driving measurable pipeline impact within financial services. As our first dedicated Demand Generation hire, you will own our Account-Based Marketing (ABM) strategy while leading execution across key channels.

You will be the architect of a repeatable ABM program that drives pipeline from named accounts, equips our sales team with data-driven enablement, and builds the reporting infrastructure to prove impact. This is a blank canvas role, ideal for someone who loves to build, learn, and make a big impact as part of a small, ambitious team.

Responsibilities

ABM Strategy • Design and execute tiered ABM programs (1:few and 1:1) targeting 50–100 priority financial services accounts across new logo and whitespace opportunities • Build quarterly campaign plans driven by intent signals and account data from HubSpot and Salesforce • Define success metrics and develop "campaigns-in-a-box", including briefs, assets, and playbooks for seamless, sales handoff Hands-On Campaign Execution • Brief and guide the creation of bespoke landing pages, email sequences, and webinars • Configure segments and workflows as needed (not full design or build ownership) • Coordinate geo-targeted plays and joint sales and marketing motions Reporting Analytics • Build dashboards to track ABM engagement signals, meetings booked, opportunities created, and pipeline influence • Deliver clear reporting that demonstrates program ROI and informs ongoing strategy Sales Enablement Customer Marketing • Leverage Gong insights (with admin access) to identify patterns in objections, wins, and buyer behaviour • Develop pitch decks and email sequences informed by call data • Support customer marketing through nurture sequences for at-risk and expansion accounts • Coordinate ABM plays that bridge sales-qualified leads through to customer retention and upsell Skills and

Qualifications

• 3+ years of experience in B2B SaaS demand generation or digital marketing, with a proven track record of pipeline results in ABM or enterprise account programs • A strategic thinker who is equally comfortable rolling up their sleeves - you own the plan and execute it • Sales- credible: confident reviewing call recordings, extracting insights, and translating them into compelling content and sequences • Hands on experience with HubSpot and Salesforce; familiarity with Gong or a similar conversation intelligence platform • Strong communicator with the ability to collaborate effectively with small, cross-functional teams • Fully remote-ready with a self-directed working style • Experience in financial services or data-driven B2B environments is a plus