Head of Performance Marketing

About FIRY We build companies that help people create, compete, and grow. FIRY (NYSE: FIRY) is a founder-led global holding company built to fuel business potential. Founded in 2012 by entrepreneur Andrew Paradise, FIRY began by inventing an entirely new category: real-money skill-based mobile gaming.

What started as a single bold idea became Skillz, a platform with more than 90 million registered users and one of the largest sources of first-party behavioral data in gaming. Today, FIRY is building something much bigger. We’re creating a portfolio of category-defining businesses operating at the intersection of AI, identity, gaming, commerce, and performance marketing.

Each business is successful on its own. Together, they create a flywheel of technology, data, and distribution that’s difficult to replicate. Skillz: The competition platform that pioneered real-money skill-based gaming and continues to power millions of competitive experiences while generating unique behavioral insights.

RZR: Our AI-native performance advertising platform, rebuilt from first principles and profitable for three consecutive quarters, helping brands acquire customers more intelligently. Beamable: The infrastructure powering the next generation of live games, giving developers everything they need to build, operate, and scale online experiences. FIRY is publicly traded on the NYSE and headquartered in Las Vegas, with hubs in San Francisco, New York City, and Bengaluru.

We’re still early. We’re looking for builders who want to create products that define industries—not simply compete in them.

About The Role

This role directly owns Skillz’s most scalable revenue growth lever: paid user acquisition and reengagement across a multi-million dollar ad budget. You’ll drive top-of-funnel volume by acquiring high-LTV, high-intent players across Meta, Google, TikTok, programmatic, and SDK networks — converting ad spend into depositing, retained users. Revenue impact is direct and measurable: improving ROAS, reducing CAC, and increasing D30 retention translates immediately into higher net revenue per cohort and shorter payback periods.

For an RMG business, even a 10% lift in payor conversion or deposit retention compounds significantly across cohorts. You’ll also reduce revenue leakage through rigorous compliance with app store and ad network policies. You’ll work cross-functionally with Data Science, Creative, Product, and LiveOps — and lead a team of UA managers in a culture built on rapid experimentation and data-driven decision-making.

Responsibilities

Growth Strategy Budget Ownership: Own and optimize paid UA and reengagement strategy across Meta, Google, TikTok, programmatic, and SDK networks. Continuously improve ROAS, CAC, payback periods, and overall marketing efficiency while managing multi-million dollar annual budgets. RMG Compliance Platform Navigation: Maintain strict compliance with Apple App Store, Google Play Store, and major ad network policies for RMG products.

Oversee state-by-state frameworks including age-gating and geofencing protocols across the US, mitigating regulatory and market-access risk. Team Leadership: Lead, mentor, and scale a high-performing growth marketing team. Foster a culture of rapid experimentation, data transparency, and creative excellence.

Data Analytics: Analyze acquisition and retention metrics — deposit conversion, D30 retention, LTV, cohort profitability, and attribution data — to identify growth opportunities. Partner with Data Science on MMP integration and build predictive models for high-value user behavior including payor conversion and deposit retention. Creative Innovation: Lead creative testing and optimization in partnership with the creative studio.

Develop, test, and scale high-performing ad concepts across video and static formats. Drive creative pipeline decisions using rigorous performance data.