Head of Content Marketing (Contract)

PagerDuty (NYSE:PD) is a leader in Digital Operations Management. In an always-on world, organizations of all sizes trust PagerDuty to help them deliver a perfect digital experience to their customers, every time. Teams use PagerDuty to identify issues and opportunities in real time and bring together the right people to fix problems faster and prevent them in the future.

Over 13,000 organizations (including 60 of Fortune 100) rely on PagerDuty to succeed with Digital Transformation, Cloud Migration, and DevOps Modernization. Notable customers include GE, Cisco, Genentech, Electronic Arts, Cox Automotive, Netflix, Shopify, Zoom, DoorDash, Lululemon and more. We are expanding rapidly as a platform for Digital Operations Management using AI/ML and Automation and growing our adoption by Development, IT, Customer Service, Security, and other teams across the organization.

PagerDuty is seeking a Head of Content Marketing contractor to drive our content strategy and production across the organization. Reporting to the Chief Communications Officer, this contractor will serve as the connective tissue between Communications, Marketing, Product Marketing and Performance Marketing — translating business and product priorities into a steady pipeline of high-quality content across formats, and using data to continuously sharpen what we produce and where we distribute it. This is an opportunity for a versatile writer-strategist who is equally comfortable drafting a punchy ad headline and structuring a 20-page whitepaper, and who wants to own both the craft of content and the numbers behind its performance.

The Head of Content Marketing contractor will be a key driver in developing and executing our content strategy. You will lead a team of agency content creators, collaborate with cross-functional teams, and leverage your creative vision to produce engaging and informative content that resonates with our target audience.

What You’Ll Do

Own End-to-End Content Production: Write, edit, and manage the production of ebooks, whitepapers, blog posts, thought-leadership articles, and other long-form assets from concept through publication. Deliver Short-Form Campaign Copy: Write and edit ad copy, email copy, social copy, and other short-form content in support of always-on and campaign-specific marketing efforts. Develop and execute a content marketing strategy aligned with business goals, target personas, and the buyer’s journey.

Collaborate with Marketing, Product, and Sales teams to understand audience personas, industry trends, and customer pain points to inform content creation. Create, edit, and manage a variety of content types, including blog posts, whitepapers, case studies, eBooks, webinars, videos, and more. Partner with subject matter experts to translate complex technical topics into clear, engaging content.

Manage the Content Calendar: Prioritize and sequence content requests against business priorities, keeping stakeholders aligned on timelines and deliverables. Analyze Content Syndication Performance: Track and report on how content performs across syndication channels, distilling metrics such as engagement, downloads, and lead quality into clear recommendations. Optimize content for SEO, lead generation, and brand consistency.

Team with Performance Marketing on Paid Content: Collaborate with the Performance Marketing team to align organic and paid content strategy, adapting assets and messaging for paid channels. Maintain Editorial Standards: Ensure all content reflects PagerDuty's brand voice, style guidelines, and quality bar prior to publication. Collaborate with external agencies, freelancers, and partners as needed.

Support campaigns, product launches, and events with tailored content. Stay up-to-date on industry trends, competitor content, and best practices.