Associate Planning Director (Health)

At GREY , part of WPP, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents. About WPP WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. com . POSITION OVERVIEW We believe that planning is the key to delivering Famously Effective work for our clients.

Planning for us is the catalyst that will ignite a brand’s trajectory. This is based on the relentless quest to understand what matters in people’s lives as well as an unwavering passion to uncover deep insights within the business/brand that can increase relevancy and engagement. The Associate Planning Director is responsible for serving as strategic lead on one or two small accounts and strategic support on larger, integrated accounts.

You will be responsible for leading smaller new business opportunities, with some autonomy. Additionally, you are responsible for understanding our clients’ specific markets, competition, and target audience insights, translating those insights into actionable brand strategy. You will ensure the Planning team works in a continuous effort to develop a strategic skill sets to uncover the most compelling insights in which to differentiate a brand in a compelling perspective, constantly pushing to make Famously Effective work.

KEY RESPONSIBILITIES

: Lead one or two client relationships (these may be within the same client organization). You work as a consultant with clients to provide them with clear, strategic advice Partner with other agency departments leads to ensure strategic thinking is incorporated in all aspects of the agency’s work Leads the strategic component of new business pitches Serves as lead team member of the brand team on the businesses they are directly responsible for, ultimately assuring the quality of the strategic and creative products the team produces Develop an immersive understanding of your brand’s market dynamics, customer mindset, competitive environment, brand goals, and industry trends to deliver insights that will inspire creative teams and develop a meaning marketing impact for our clients. Own and command client relationships at the most senior levels.