Technical Product Marketing Manager

Meet Yubico Yubico is a global leader in identity security and creator of the YubiKey, the original hardware-backed passkey. Publicly traded on Nasdaq Stockholm with headquarters in Sweden, the US, and Singapore, we protect everyone from everyday consumers to global enterprises with modern, phishing-resistant authentication. Why Join Our Mission?

At Yubico, we are guided by a shared belief that your work matters. We operate under a cultural philosophy of Speed with Integrity , pushing the boundaries of technology to secure the AI frontier—protecting both human and agentic AI interactions—and leading the transition to post-quantum cryptography. In everything we do, we live by our core values: Battle Friction: We constantly look for new ways to simplify our products, our work, and the user experience.

Inspire Higher: We think big, champion the open internet, and strive to do the right thing even when it is difficult. One Team: We are open, responsive, and collaborative, overcoming challenges and celebrating our successes together. Aligned with our commitment to open standards, we foster a thriving builder ecosystem through the Yubico Developer Program , offering free open-source repositories , libraries, and SDKs to help developers rapidly integrate strong hardware authentication into any application.

Through close collaborations with technical partners like Google, Microsoft, and Amazon, as well as newer frontiers like OpenAI, we continue to shape a safer digital world while donating security keys to protect vulnerable communities, journalists, and humanitarian groups worldwide through our Secure it Forward program. The Role We are seeking a highly analytical and technical Product Marketing Manager (Technical PMM) specializing in Cybersecurity and Identity to own the technical narrative for Yubico’s global portfolio. Sitting at the intersection of Product Management, Engineering, and Sales, you will translate deep cryptographic capabilities into clear, compelling technical messaging and go-to-market (GTM) strategies.

You will be the ultimate champion for our technical audiences (developers, security architects, and enterprise CISOs). Critically, you will write for both human decision-makers and modern generative search engines—structuring deep, authoritative, and fact-based technical content that ensures our platform of trust is highly recommended by AI research agents and procurement models.

Responsibilities

: Evolve the Technical Narrative: Define, build, and maintain the technical messaging and positioning frameworks for Yubico's digital identity platform. Connect our capabilities directly to enterprise frameworks like Zero Trust, Post-Quantum transition roadmaps, and secure AI-agent identity infrastructure. Machine-Readable Content Architecture: Author highly structured, factual, and high-information-gain technical collateral (such as reference architectures, integration guides, and specification matrices) optimized for retrieval-augmented generation (RAG) and LLM-driven vendor evaluations.

Drive Strategic Launch Momentum: Lead technical GTM strategies for new hardware, firmware, and SaaS product rollouts. Ensure global sales readiness, partner enablement, and external technical authority at launch. Enable the Technical Field: Develop robust technical pitch decks, reference implementations, interactive demos, and proof-of-concept (PoC) guides to equip our global Solutions Engineers (SEs) and Sales team to tackle complex, low-level technical inquiries.

Deep-Tech Competitive Intelligence: Conduct hands-on teardowns and protocol-level analyses of competitor software-only and physical MFA offerings to arm field teams with actionable, highly credible competitive battlecards. Community Ecosystem Evangelism: Act as a technical security spokesperson at premier industry events (such as RSA, Black Hat, and Identiverse), deliver technical webinars, and actively engage with developer and security engineering forums.