About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . 2896 - Account Manager, Planning Role Summary and Impact Mindshare delivers Good Growth for its clients.

Benefits

all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. We are recruiting for an Account Manager level, exceptional and driven media planner, to join our connections planning team.

With an annual media budget of c. £60 million KFC is one of Mindshare’s highest profile and highest spending accounts. KFC are known for their bold, irreverent marketing which demonstrates a keen understanding of current trends and events.

KFC have a huge appetite for pushing the boundaries, making it one of the most interesting and dynamic accounts in our industry. The account covers all aspects of KFC media: brand and product campaigns, performance, and partnerships. Media is continuous with back-to-back campaigns complimented by always on activity.

In terms of your day to day, the bulk of your time will be spent on planning exciting, award-winning campaigns as well as working with channel specialists and other cross agency teams to make those plans a reality. This involves everything from defining the approach to audience, designing the connections plan across all relevant touchpoints as well as working on content creation and measurement. Crucially, you'll have seamless access to a rich tapestry of agency expertise.

You'll also collaborate with our specialist teams in data science, measurement analytics, brand strategy, and consumer insights. This integrated approach empowers you to craft media plans that are not only creative and impactful but also deeply informed, measurable, and strategically sound. We also have a very positive client relationship and really enjoy working with the KFC team, who are incredibly collaborative, have high standards, and like to have fun!

About The Role

You will be expected to demonstrate experience and knowledge in: Specify how to build and target audiences in addressable and non-addressable media and validate the approach to ensure that the defined audience can be reached at the scale required. Help design an approach that outlines how and where we will connect with defined audiences in media Support the team in designing the connections ecosystem plan, working closely and collaboratively with channel specialists Day to day management of campaigns as a key liaison between clients and channel specialists Designing measurement testing framework to inform as well as measure and optimise campaigns. Skills and Experience At WPP Media, we believe in the power of our culture and our people.

It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .

Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .