Public Relation Strategist

Empowered to live. Inspired to work. Compeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin.

We bring together team members with a variety of backgrounds and experiences to help provide financial services to support agriculture and rural communities.

Benefits

, which empower you to thrive both personally and professionally.

e. ) Professional membership/certification reimbursement and more!

except for state-mandated programs. com/careers . Where you will work: This position offers a hybrid work option up to 50% remote and is based out of the Bloomington, IL; Sun Prairie, WI; or Lakeville, MN office locations.

The contributions you will make: This position is responsible for shaping public perception and enhancing the visibility of our organization. Develops and implements a comprehensive public relations (PR) strategy, analyzes media coverage to gauge public sentiment, and leads impactful PR campaigns. Partners with social media and paid media teams to manage a content calendar and produces various content, including press releases and editorial pieces.

Additionally, builds and maintains strong relationships with journalists, influencers, and media outlets to secure favorable coverage and positions the organization as a leader in its field. A typical day: Public Relations Strategy and Management Develops and manages a comprehensive PR plan that includes strategic planning, budget management, timeline coordination, media relations, content creation, event management, crisis communication, performance measurement, collaboration with internal and external stakeholders, continuous improvement, and compliance with relevant laws and ethical standards, ensuring every campaign contributes positively to Compeer’s brand image and aligns with the overall objectives of the organization. Design and spearhead PR and media relations campaigns that align with organizational objectives, resonate with target audiences, and bolster market presence.

Develops and implements effective issues preparedness and crisis communication strategies to protect and maintain the corporate brand and company reputation. Collaborates in planning and maintaining the monthly social editorial calendar to drive brand awareness and consideration, developing and implementing strategies to increase community participation, and in close coordination with the social media and paid media teams, creates and manages a robust content calendar that supports PR objectives, ensuring consistency and impact across all communication channels. Partners with the events team to develop a strategic public relations plan for both internal events and Compeer participation in external events.

Agency and Contractor Management Identifies, evaluates, and selects agencies and contractors that align with organizational needs and objectives, negotiating favorable contracts and terms. Builds and maintains strong relationships with agencies and contractors, ensuring clear communication and collaboration to achieve shared goals.