500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale.

Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job We’re looking for a sharp, witty, and culturally fluent Social Content Manager to lead organic content strategy and execution for Flo’s product across our social platforms, predominantly TikTok. Your role will be to make Flo the most trusted and relatable voice in the female health space — blending education, empathy, and cultural relevance with creative storytelling that resonates deeply.

You’ll own our content engine, work with a network of contributors and creators and make Flo the most trusted and relatable voice in this space, blending thought leadership, empathy, and credibility.

Key Responsibilities

Build and execute Flo’s social strategy for period tracking and TTC, creating content that sparks recognition, builds trust, and positions Flo as the go-to destination for women in this life stage. Develop a search-optimised, evergreen-first approach to dominate conversations on FYPs and platform search. Curate and commission diverse voices (journalists, experts, creators) to ensure authenticity, accuracy, and empathy.

Shape conversations with thought leadership, turning cultural moments and medical insights into accessible, witty, and relatable storytelling. Analyse performance and apply insights to scale sustainable formats beyond short-term trends. Guide contracted contributors with clear creative direction, ensuring high-quality and impactful output.

Stay ahead of cultural and social conversations in women’s health, ensuring Flo leads with credibility. Work closely with cross-functional teams — such as legal, and medical — to ensure content is accurate, on-brand.

What We’Re Looking For

3–5+ years of experience shaping organic social strategies and producing content, with a portfolio showing proven growth on TikTok and other short-form platforms. Strong editorial skills — commissioning, curating, and editing content from journalists, experts, and creators, ensuring accuracy, empathy, and credibility. Deep understanding of how health and lifestyle content performs across platforms; skilled at making sensitive topics (likeTTC) accessible, witty, and culturally relevant — without losing authority.

g. FYP), and search-optimised content. Ability to brief and manage creators and contractors with a clear, outcome-focused vision.

Strong analytics skills, able to translate performance data into actionable insights and evergreen formats. Excellent writing and creative direction skills for short-form, social-native storytelling. Proactive, independent problem-solver who thrives in a fast-paced, test-and-learn environment.

A genuine passion for women’s health — a huge advantage. Strong skills in analysing content performance and iterating based on data and insights. Excellent writing and creative direction skills, especially for short-form, social-native content.

A proactive, independent problem-solver who thrives in a fast-paced, test-and-learn environment. Passionate about women’s health and creating content that delivers meaningful impact at scale. Comfortable in design tools like Figma or Canva to mock up creative concepts or adapt assets is a bonus.

#LI-Hybrid Annual Salary Range (ranges may vary based on skills and experience) £48,000 £55,000 GBP How we work We’re a mission-led, product-driven team.