Senior Manager, Performance Media

WHAT WE DO MATTERS: At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve.

Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.

ABOUT THE ROLE

AND OUR TEAM: The Knot WorldWide is seeking a strategic, data-driven, and collaborative Senior Manager of Performance Media to lead, liaise cross-functionally, and execute on all paid media strategy and execution efforts for our Wedding Marketplaces. As a senior individual contributor, you will be responsible for defining and executing a comprehensive media strategy that drives valuable lead acquisition for TKWW. This is a critical role that requires a strategic thinker with a deep understanding of the media landscape, a proven track record of collaborating with cross-functional teams, and the ability to effectively communicate and manage workstreams with a multitude of key business stakeholders.

You will not only own the media strategy and tactics, but also act as a key partner across the organization, ensuring our media investments directly contribute to our marketplaces’ growth and health.

RESPONSIBILITIES

: Lead B2C Marketplace Media Strategy Tactics: Spearhead the development and execution of our Marketplace media strategy across both brands (The Knot and WeddingWire) to drive leads and conversions at a continuously improving return on ad spend (ROAS). Oversee paid acquisition efforts across a diverse channel mix, including but not limited to Paid Social, Paid Search, Native, Programmatic/Display, and more. Strategic Cross-Functional Partnerships: Act as a key partner to the Integrated Marketing, Creative, CRM, Data, PMM and MarTech teams.

You'll embed deeply within these groups, ensuring seamless collaboration and leveraging insights to refine media strategies. Scale Performance Through Product Storefront Feeds: Own the product/storefront feed strategy that fuels dynamic product ads, carousel formats, and Advantage+/Performance Max campaigns across Meta, Google, TikTok, and Pinterest. Partner with Engineering and MarTech on feed structure, catalog hygiene, and attribute optimization to unlock personalized creative at scale across thousands of vendor storefronts.

Drive Growth Through Creative Strategy Testing: Partner with creative performance lead, external teams, social/influencer, and creative teams to build paid media creative strategies, curate insights, and connect creative execution to business growth. Budgeting Forecasting: Develop, own, and present detailed forecast builds and spend models for various full-funnel media investment scenarios to business stakeholders. Testing Optimization: Plan and oversee a rigorous testing roadmap for campaign elements, including channel mix, creative, audience targeting, bidding strategies, and landing page optimization.

Data Analytics: Partner with our Data and MarTech teams to leverage Marketing Mix Models (MMMs) and other attribution models to inform and optimize media decisions. Provide input on a marketing intelligence roadmap that includes MarTech and Data Science enhancements, as well as partner with Engineering and Tracking Architecture teams on platform conversion tracking and integrations. Reporting Communication: Regularly report on key metrics and campaign results to executive leadership and stakeholders, articulating performance and providing recommendations for future investment.