About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform.

Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. com .

As the owner of this direct-to-consumer channel, you’ll be responsible for evolving our Shopify-based storefront into a best-in-class destination for collectors and fans. You’ll work cross-functionally across design, engineering, marketing, operations, and business teams to build experiences that are both customer-centric and revenue-generating. This is a high-impact role for a product leader who thrives in a fast-paced environment, understands the nuances of eCommerce and digital merchandising, and can balance long-term vision with rapid iteration.

Key Responsibilities

com, spanning both front-end user experiences and back-end operational tools. com websites (US and international), Topps section inside the Fanatics Collect native application and 3 rd party ecommerce channels (TikTok, Fanatics Commerce…). Lead Shopify-based platform evolution and customization to support both limited-edition product drops and evergreen merchandising strategies.

Partner with marketing and growth teams to drive conversion, retention, and site traffic through optimized UX, content placement, and personalization. Collaborate with engineering and design partners to deliver seamless, mobile-first customer journeys from discovery through checkout and fulfillment. , conversion rate, average order value, cart abandonment) to guide decision-making and assess business impact.

Proactively identify friction in the purchase journey and lead initiatives to enhance site performance, navigation, search, and merchandising capabilities. Serve as the internal subject matter expert for Shopify and consumer eCommerce experience, helping guide cross-functional planning and investments. Help establish a culture of experimentation through A/B testing and rapid iteration grounded in user insights and behavioral data.

Qualifications

Minimum of 7 years of product management experience, ideally focused on consumer eCommerce , Shopify , or other digital retail platforms. Proven ability to manage consumer-facing product development from inception to launch, across multiple channels, with a keen eye for user experience and commercial outcomes. Highly analytical and fluent in using data to inform roadmap decisions, evaluate experiments, and uncover optimization opportunities.

Requirements

and align diverse stakeholders. Comfortable operating in a matrixed, cross-functional environment with fast-moving priorities.

Principal Product Manager, Topps.com