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About The Role

As a Copywriter, Social Digital at Monks, your words will inform, engage, and move audiences for one of the world’s biggest CPG food companies. This isn’t a role for someone who waits for the brief — it’s for a writer who scrolls with intent, thinks in formats, and knows exactly what makes a thumb stop mid-swipe. You’ll be part of a nimble, AI-forward creative team, owning short-form copy across social, digital media, and always-on content, bringing cultural fluency and genuine craft to everything from a six-word caption to a paid social headline.

Responsibilities

: Concept and write scroll-stopping copy across exisiting and emerging social platforms — understanding the distinct voice, format, and audience behavior of each. Craft thumb-stopping hooks, opening lines, and visual anchors that earn attention in the first 1–2 seconds of content. Translate brand strategy and creative briefs into sharp, on-brand short-form copy for paid and organic social, display banners, digital OOH, and in-feed video.

Go beyond the brief — proactively pitch ideas, creative territories, and copy experiments that push the work further than what was asked for. Collaborate closely with Art Directors, Designers, CDs, and Project Managers on projects of all scales, ensuring copy and visuals land as one unified idea. Maintain and evolve the brand’s social voice, keeping consistency across always-on content while staying responsive to cultural moments, trends, and reactive opportunities.

Write and contribute to compelling creative decks for internal and client-facing presentations — because how you sell the idea matters as much as the idea itself. Stay plugged into food culture, CPG trends, meme formats, and platform algorithm shifts — translating those insights into timely, relevant copy. Continuously raise the bar for writing quality, developing yourself and elevating the people around you through shared craft.

Embrace and evolve your creative process alongside emerging AI tools — using them to move faster and think bigger, not replace your instincts. Use SEO principles to maximize copy’s reach About You The essentials: 4–6 years of copywriting experience at a creative agency, social-first studio, or in-house brand team — with a portfolio spanning multiple tones of voice across multiple brands. A demonstrable command of short form copy craft: you understand that a caption is not an afterthought, a headline is not a label, and character count is a creative constraint worth respecting.

Comfort writing for video scripts and on-screen text — understanding how copy lives in motion. Proven experience writing for social and digital platforms, with fluency in how copy performs differently across paid vs. organic and native vs.

boosted formats. Sharp instincts for what makes content stop the scroll — whether that’s a provocative question, an unexpected POV, a cultural reference, or a dead-simple truth said in a fresh way. Excellent writing, editing, and proofreading skills with an obsessive eye for detail.

A proactive, self-starting mindset — you bring ideas without being prompted, flag opportunities before they’re missed, and take ownership from brief to final asset. Strong time-management and organizational skills; you can juggle multiple briefs simultaneously without letting quality slip.