Account Executive, Earned Media - Health & Wellness

Who We Are

: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. com and follow us on LinkedIn and Instagram .

About The Role

: Burson is seeking an Account Executive, Earned Media to support day‑to‑day media relations programs for our health and wellness clients, with a strong emphasis on pharmaceutical brands and regulated healthcare communications. This role is ideal for an early‑career public relations professional who is eager to build a strong foundation in earned media developing story ideas, pitching reporters, securing coverage, and supporting media engagement that drives awareness and credibility for complex brands. The Account Executive will work closely with media relations leads, account leadership, and subject‑matter experts to execute earned media programs that align with client business objectives, comply with regulatory standards, and deliver measurable impact.

What You'Ll Do

: Support the day‑to‑day execution of earned media programs for health and wellness clients, with a primary focus on pharmaceutical accounts. Assist with media relations activities, including media list development, reporter research, pitching, follow‑ups, and coverage tracking. Draft, edit, and proofread earned media materials such as press releases, media pitches, backgrounders, fact sheets, Q As, briefing documents, and spokesperson prep.

Monitor news, industry trends, competitor activity, and reporter coverage to identify proactive story opportunities and media insights. Support development of coverage reports, media recaps, and performance summaries. Help prepare materials for and support participation in press briefings, interviews, medical congresses, and media events.

Coordinate internally to align earned media efforts with overall communications goals.

Requirements

Participate in client meetings and support follow‑up communications. Experience that contributes to success: Bachelor's degree in Public Relations, Communications, Journalism, Marketing, English, or a related field preferred. 1–2 years of experience in public relations, media relations, or communications.

Strong interest in earned media, storytelling, and media relations, with a desire to build relationships with journalists, editors, and influencers. Interest or experience in health, wellness, pharmaceutical, or life sciences communications. Strong written and verbal communication skills, with the ability to draft media materials, pitches, briefing documents, and client communications.

Excellent organizational skills and attention to detail, with the ability to manage multiple projects and deadlines in a fast-paced agency environment. Familiarity with healthcare regulations, FDA guidelines, or MLR review processes is a plus. Ability to research healthcare trends, client industries, competitive landscapes, and media opportunities to support strategic recommendations.