Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. com .

About The Role

We are looking for a detail-oriented, highly analytical, and intellectually curious Research Analyst to join our growing research and strategy team. In this role, you will initially work exclusively on one of our agency’s flagship accounts: Microsoft . You’ll have the opportunity to dive deep into one of the world's most influential technology brands, helping the team turn research, data, and market intelligence into stronger strategic direction.

As our business and your career evolve, you could expand your scope to other exciting clients across our portfolio. This role is designed for a data-driven thinker who loves digging into complex datasets and research, taking genuine pride in the quality, accuracy, and rigour of their work. We’re looking for someone who is organised, proactive, and eager to translate raw information into powerful, strategic narratives.

Why Join Us

As a Research Analyst , you are not just joining a team to build decks; you are buying into a fast-track environment for professional growth. Direct mentorship: You will work in a tight-knit, highly collaborative team, learning directly on a day-to-day basis from our Senior Strategist, Strategy Lead, and Head of International Strategy . This flat structure means you will have immediate exposure to high-level strategic thinking, client presentations, and decision-making processes.

Real ownership high impact: We don't believe in siloing our analysts. You will have a voice in the room and own well-defined pieces of research and analysis , from analyzing large consumer data sets to identifying the cultural shifts that inform our client's next big campaign. Clear career progression: In a small, agile team, your impact is highly visible.

We are committed to nurturing junior talent and providing a clear path for you to deepen your research capability, broaden your strategic contribution, and step into greater responsibility as the team and client account expand.

Key Responsibilities

Data-driven insights research rigour Quantitative analysis: Support the team in executing rigorous research processes. This includes assisting in the drafting of surveys, analysing quantitative audience segmentation studies, and synthesizing complex data sets. Performance analysis: Review past campaign and business performance data to identify trends, measure effectiveness, and uncover optimization opportunities.