About JD Group Founded in 1981 and listed on the FTSE100, JD Group is a leading global multichannel retailer in sports fashion, outdoors, and gyms. Driven by innovation, excellence, and a people-first culture, our vision is to become the world’s most trusted and dynamic omni-channel retailer. We welcome individuals from all backgrounds to join us in shaping the future of the industry.

This is JD Sports As our flagship brand, JD Sports is the industry leader in urban style, seamlessly combining physical and digital retail to give a compelling consumer proposition. We offer an elevated shopping experience, blending globally recognized brands like Nike and Adidas with strong, exclusive private labels. We are a fast-paced, fearless, and ambitious team—are you in?

Role Overview Lead and elevate how Nike shows up within a key market for JD Sports Italy; delivering best in class, culturally relevant brand activation that drive both brand heat and commercial performance. As Partner Brand Marketing Senior Executive, you will support in driving the end-to-end marketing strategy and execution for Nike within the Italian Market – positioning JD as the key retail partner for Nike across sportswear and lifestyle. You will translate global and EMEA Nike initiatives into impactful local campaigns, ensuring consistency while unlocking opportunities that connect locally with the Italian consumer.

Working at the intersection of brand and retail, you will lead the development of integrated, omni channel campaigns across retail, digital, social, paid media and experiential – bringing Nike stories, product and key moments to life within JD. You will collaborate closely with Nike stakeholder, JD Global HQ Partner Brand Marketing Team and other local in-territory teams to deliver impactful execution. The role requires a commercial, and strategic mindset, combined with strong executional excellence.

You will use consumer insights, cultural trends and performance data to shape campaigns that not only elevate brand perception but also deliver measurable impact. Ultimately you will play a critical role in building the Nike brand in the Italian Market for JD Sports, delivering standout brand experiences that connect with consumers and drive sustained growth.

Key Responsibilities

: Drive the end-to-end marketing strategy and execution for the Nike brand at JD Sports. Act as the internal face and ambassador of Nike within JD, championing brand values and ensuring a consistent, premium brand experience across all touchpoints. Work with the UK team to deliver best in class omni channel activations across Retail, digital, social, paid media and IRL moments.

Ensure consistency of Nike brand expression at JD whilst tailoring campaign to Italian consumer insights and cultural moments. Act as the key point of contact between Nike, JD HQ, and the local Italian market team. Build and strengthen the strategic partnership with Nike in market, identifying local brand opportunities.

Collaborate cross functionally with internal teams, and external agencies to deliver seamless campaign execution. Manage the allocated marketing budget, ensuring efficient investment, optimisation and maximum ROI for the business. Champion a consumer first mindset, delivering engaging and culturally relevant brand experiences.

Dedicated to Italy as core market, whilst supporting execution across key EU markets where required. Establish a strong feedback loop with Nike and HQ team sharing insights on Italian consumer, trends etc. Continuously analyse local market and cultural trends to inform strategy, ensuring campaigns remain relevant and resonate with Italian audience.

Track, analyse and report on brand performance and campaign effectiveness, using data driven insights to optimise future activity. Skills and Experience: Relevant experience in a marketing role working with brands on a global/international /regional/ level.

Partner Brand Marketing Senior Executive Italy - Nike