Junior Account Executive, GEO & PR (Generative Engine Optimization) Type: Full-time Location: Miami, FL

About The Role

: We're looking for a Junior Account Executive, GEO & PR to join 5W's content team and grow our presence — and the presence of our AI Visibility Index research — across both traditional search and AI-powered answer engines like ChatGPT, Perplexity, Google AI Overviews, and Gemini. This is a hands-on role for someone with a couple years of experience creating content across formats (written, video, social) who's excited to help get our research picked up by media outlets and cited by AI engines alike. This role sits at the intersection of content, PR, and AI search, and it's built for someone who already lives in AI tools day-to-day, not someone learning them for the first time.

You'll use AI not just to optimize for AI search engines, but as a core part of how you work.

What You'Ll Do

, building quick interactive pages or visualizations to accompany studies Public Relations & Media Outreach Own the pitching of the AI Visibility Index and other proprietary studies, data, and reports to relevant media outlets and journalists Build and maintain media lists/contacts relevant to our industry and study topics Write pitch emails, press releases, and media one-pagers summarizing key study findings, meeting 5W's sourcing and verification standards as a baseline expectation on every piece Package studies with visuals, sourceable data, and quotable stats that make them easy for reporters to cite Manage follow-up communication with journalists and fulfill media requests (data, quotes, interviews) Maintain a clear line from each placement to any resulting inbound inquiry, so leadership can see what earned media is producing GEO & SEO Conduct keyword and topic research to inform content planning Implement on-page SEO (titles, meta descriptions, alt text, internal linking) Own and grow 5W's presence and citations in AI-generated answers, tracked through Profound and Otterly Support structured data/schema implementation in collaboration with the SEO & GEO Manager Monitor brand mentions and citations across both AI responses and media coverage Performance & Reporting Pull and analyze performance data from tools like Google Search Console, GA4, Ahrefs/Semrush, Profound, and Otterly Report on citation growth, placement quality, and the inbound signals they generate Stay current on how AI search engines and journalists source and cite content — this space changes monthly Collaborate with senior SEO/GEO, PR, and content team members to refine strategy based on results What You'll Need 1–3 years experience in content creation, PR, social media, or marketing Strong writing skills — clear, accurate, and adaptable across formats (articles, pitches, scripts, captions) Demonstrated experience creating and editing short-form video content Working knowledge of social platforms (Instagram, TikTok, YouTube, LinkedIn) and their content norms Active, regular user of AI tools in your workflow — ChatGPT, Claude, Perplexity, etc.