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BGBx
About Us At BGBx , we're driven by a simple idea: breakthrough thinking creates breakthrough impact. As an independent commercial solutions partner to pharmaceutical and life science companies, we bring together strategists, scientists, communicators, creatives, technologists, and data experts to tackle some of healthcare's most important challenges. Our teams work across consulting and communications to help clients shape strategy, launch innovations, engage stakeholders, and drive meaningful results throughout the product lifecycle.
The work is complex, fast-moving, and deeply connected to improving lives, creating opportunities for curious minds to make a real difference every day. If you're energized by collaboration, inspired by innovation, and motivated by work that matters, you'll find a place to grow, contribute, and make a meaningful impact at BGBx. Position Overview SVP, Brand Strategy ✨🧬 Healthcare is a uniquely powerful category, where complex science meets high-stakes decisions, evolving markets, and real human impact.
In this space, extraordinary strategy is not optional. It is what helps brands find their meaning, earn attention, and move people with clarity, credibility, and purpose. At BGBx, we believe the best healthcare brands are built at the intersection of scientific rigor, human understanding, and creative ambition.
We turn data into insight. Insight into story. Story into ideas, experiences, and communications that create momentum for our clients and meaningful connection with HCPs, patients, caregivers, and broader healthcare stakeholders.
The SVP, Brand Strategy will serve as a key client-facing leader and senior representative of the Brand Strategy function. They will guide brand assignments and strategic engagements, partner closely with agency leadership across disciplines, and help define what modern, integrated healthcare strategy looks like at BGBx.
What You’Ll Do
Lead Strategic Vision and Growth 🧭 Serve as a senior strategic partner to clients, helping them navigate complex business, brand, market, and communications challenges with confidence Lead the development of high-impact brand, portfolio, and communications strategies that drive clarity, alignment, and growth Bring a strong, evidence-based point of view to senior client conversations, agency leadership discussions, and cross-functional decision-making Anticipate category, customer, cultural, and competitive dynamics, ensuring they are meaningfully reflected across strategic recommendations and agency deliverables Guide teams through key strategic processes and projects across the full brand and communications spectrum Turn Complexity into Direction 🧬 Lead the synthesis of clinical data, market dynamics, customer behavior, competitive context, and cultural signals into clear, compelling strategic narratives Identify the tensions, opportunities, and human truths that can unlock stronger brand meaning and more powerful communications Help clients and internal teams see clearly in complex situations, connecting disparate inputs into focused strategic direction Ensure that strategy is not only smart and sound, but also inspiring, actionable, and built to move the work forward Elevate Storytelling, Ideas, and Integrated Strategy 🧠 Oversee and shape brand positioning, messaging, creative strategy, engagement strategy, and communications planning across the brand lifecycle Champion creative briefs and strategic narratives that inspire bold ideas, sharpen execution, and energize teams Partner deeply with Creative, Account, Medical Strategy, Social Media, Omnichannel Engagement, and other agency disciplines to build connected, modern strategy Bring together brand, content, channel, experience, and behavioral thinking into one cohesive strategic vision Ensure the work remains grounded in scientific truth while pushing it to be more human, memorable, and impactful Lead Client Engagements and New Business Opportunities 🚀 Lead the planning and execut