Senior Digital Marketing & Loyalty Lead

Location: London, Hybrid. Contract: 13-14 month Fixed Term Contract Diversity matters We are building a brand that represents the people of the world. It’s what you do that counts, and we are always looking to expand perspectives and voices to shape our future.

We see you, we celebrate you, we want you!

Who We Are

You might know us as the inventors of the bath bomb, but there’s more to this great-smelling, partly employee-owned, family-run company than pioneering cosmetics. We believe our business should put more back into the world than it takes and demonstrate that capitalism can be a force for good. The Living Wage Foundation’s statement 'a hard day's work deserves a fair day's pay' is one that we are proud to commit to in the UK.

As an accredited Living Wage employer, we put our people first and fight cruel practices like animal testing, promote regeneration, and show that it is what’s inside that counts - whether that’s an ingredient in a product, or the minerals in a smartphone. Role Overview This is a 13–14 month fixed-term contract covering a period of temporary leave within our Senior Digital Marketing & Loyalty team.

Responsibilities

Stepping into this role, you will leverage your expertise to drive global customer engagement, retention, and revenue growth for Lush Club and the Lush Rewards programme. With the global rollout of the Lush Club rewards programme completed across relevant group markets, your focus will shift towards enhancing the programme, driving strategic localisation, and outlining the future of the rewards scheme.

Key Responsibilities

including leading strategic initiatives, optimising digital campaigns, enhancing omnichannel customer experiences, and utilising data-driven insights to report on success and drive continuous improvements. You will work closely with Regional Leads, who act as the bridge with markets, Want to see where a career at Lush could take you? Head over here to explore real stories of growth and development across the business.

Across Workstreams Global Strategy & Localisation Strategic Oversight: Define the future roadmap for Lush Club, ensuring central strategies are adapted effectively for regional markets and partner franchisees. Ethics & Values Alignment: Partner with the Earthcare team to integrate Lush’s ethical charter and closed-loop recycling initiatives into global promotions. Budget & Compliance Management: Oversee global loyalty budgets and act as a key stakeholder for ongoing legal/compliance maintenance of Lush Wallet.

2. Omnichannel Growth & Customer Acquisition App & Sign-Up Growth: Work with Regional Leads to launch engaging initiatives that drive loyalty sign-ups, app downloads, and store-floor excitement. Omnichannel Experiences: Develop campaigns that unify digital touchpoints and retail stores, partnering with Anchor flagship shops for exclusive in-store activations.

Rewards Creation: Ideate and deliver exclusive rewards, early access launches, product drops, and experiences that delight loyal customers. 3. Optimisation, Tech & Analytics Performance Reporting: Monitor global performance, produce the monthly Lush Club report, and present actionable insights at global marketing calls.

Requirements

change.