About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . 2714 - Associate Director, Paid Social - GCS About WPP Media WPP is the creative transformation company.

We use the power of creativity to build better futures for our people, planet, clients and communities. com. WPP Media is WPP’s global media collective.

In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. com Role Summary and Impact The role exists to support a new client win and a growing digital media specialist team where we are looking for an experienced Paid Social Account Director who will play an instrumental role in further developing our offering by being a leader in the ongoing client engagement, managing key campaign activity for the client and supporting the Digital Lead to implement the strategic vision of the account and team. The candidate will report to the Digital Lead and will be supported by three direct reports within this Paid Social portion of the wider client team.

The ideal candidate will have proven experience of successfully leading, planning, executing and optimising Paid Social campaigns via best practice and innovation for increased performance. They will need to demonstrate knowledge of native platform suppliers and 3rd party providers, as well as developing an understanding of their available products and services. You will provide strategic direction to a dedicated team and serve as a key client contact, driving continuous, timely optimization and proactively identifying opportunities to maximise campaign performance and deliver unparalleled Paid Social excellence for our client.

Key Responsibilities

: Campaign Management Oversee and ensure best-in-class Paid Social campaign activation across relevant accounts, ensuring campaigns are operating at the highest standard and delivering highest quality output for our clients. Develop and implement innovative Paid Social strategies, specifically tailored based on the clients briefed objectives (both Branding and Conversion) and audiences, with a strong focus on platforms like such as Meta (Facebook/Instagram), TikTok, X (Twitter), Reddit and Pinterest. Ensure that the team is using templates to prove methodologies for optimisation approach for key Paid Social tactics and optimisation logs.

Requirements

Client and Partner Management Ultimate responsibility for client interaction and the success of the relationship, with a focus on nurturing key strategic relationships, and team operations/deliverables. Agree and set business objectives for each client and review campaign performance against these objectives. Create/design comprehensive Paid Social strategies for the client portfolio, ensuring strategy is clear and most appropriate to the client's objectives, KPIs and client's industry.

Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.

Associate Director, Paid Social, GCS