Media Planner

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning buying agencies in the nation.

We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way.

We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON logic to finding solutions to our clients' greatest business challenges.

The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional personal wellbeing and growth.

It’s why we have countless initiatives, clubs cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row. We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany. S.

Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more.

Responsibilities

The Planner leans into the strategic media plan development and is responsible for being able to speak to the holistic plan narrative, including tactical details and campaign performance. A successful Planner is resourceful, organized, and energetic throughout the planning process. A strong communicator [both oral and written], they are comfortable in a fast-paced industry and handling multiple projects.

(Please note this role requires proximity to New York City. We offer a hybrid work arrangement, with a combination of onsite work and the flexibility to work from home) Reliable, ethical operates in the best interest of Crossmedia clients The Planner maintains and grows a foundational knowledge of both online and offline media channels Collaborates with Investment, Redbox (Analytics) and Strategy team members to ensure actionable audience insights are incorporated into strategic recommendation Manages weekly status calls and serves as the main point of contact with clients Manages client budgets and upkeep of flowcharts to maintain holistic media plan accuracy Monitors the pulse on changing media and client trends Collaborates on tactical presentations with the Investment team, assuring a clear story and approach which is built around the strategic presentation. Masters tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI and questions data and usage rigorously The first ‘gatekeeper’ and reviewer for Assistant’s work.

Articulates a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy, etc. Fully comprehends client business objectives and the role media is meant to play in accomplishing them Proactively encourages media + creative integration through cross-agency presentations and timelines Focuses on a quality product, adhering to Crossmedia’s high standards Develops holistic, strategic media plans in partnership with Supervisors and Directors Understands target audience behaviors drivers and works with Investment team to translate those qualities into actionable segments. Successfully interrogates tactical plan details to ensure strategy pull through Understands media metrics beyond the brilliant basics, including layers of quality, effectiveness, etc.