Strategy Director

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About The Role

As a Director of Strategy you'll be instrumental in shaping and executing Google Ads advertising growth initiatives. This role demands a unique blend of strategic foresight to identify opportunities,and robust program management skillset to translate those strategies into impactful, high-performing marketing campaigns from concept to post-launch optimization.

Responsibilities

: Support Product Marketing Managers in the strategic planning and end-to-end execution of marketing campaigns, focusing on driving product adoptions and program revenue. Shape experiment designs and workflows in collaboration with Product Marketing Managers, analytics and product POCs, ensuring tests are robust and insights are actionable. Drive global scalability initiatives for campaigns, identifying workflow efficiencies and optimizing documentation for broader impact.

Contribute to the development of key campaigns and identifying opportunities to tailor messaging and integrate thought leadership for incremental revenue. Apply strategic optimizations including the application of Generative AI (GenAI) images to enhance campaign effectiveness. Champion efforts to increase marketing contactability rates, by monitoring quarterly opt-in email campaigns, monitoring performance, and exploring additional opt-in levers.

Support the strategic direction and execution of marketing campaigns, leveraging seasonal events to drive share of wallet through personalized messaging. Manage the full campaign lifecycle, from initial creative development and legal approvals through to launch, ensuring consistency, correct personalization, and accurate test/control assignments. Oversee project lifecycle activities, including creating milestone planners, developing RACI matrices, managing approval processes, and performing proactive risk management.

Prepare executive program communications detailing launch information, initial adoption, and engagement rates, providing clear updates to stakeholders. Proactive facilitates cross-functional collaboration with Product Marketing Managers, Product Managers, Data teams, Engineering, Production, Data Scientists, MTO, and other product leads to ensure unified campaign efforts. Act as the primary liaison for production teams, addressing questions and ensuring send counts align with data provided by analysis.

Requirements

across various countries and regions. About You The essentials: 10+ years of experience Strong strategic thinking and analytical skills, excellent communication and presentation skills, proven ability to work effectively across cross-functional teams, experience with project management methods Demonstrated ability to translate complex strategic objectives into actionable program plans and measurable outcomes. Proven track record of driving cross-functional alignment and influencing stakeholders at various levels to achieve common goals.

Experience in leveraging data and insights to inform strategic decisions and optimize campaign performance. Adept at anticipating challenges, mitigating risks, and proactively developing solutions in a fast-paced environment. At Monks, we believe in fostering an environment where a diversity of perspectives can thrive.

We proactively work to design hiring processes that promote equity and inclusion while mitigating bias.