When you join Exclaimer you will join a global award-winning SaaS provider with an exceptional revenue rate, ambitious growth plans, and an inclusive and outcomes-driven culture. Exclaimer is a high-growth SaaS company with 300+ colleagues across the UK, US, Europe, and Asia-Pacific. We promote a people-first culture built on fairness, inclusion, psychological safety, and continuous learning.

As we evolve into a multi-channel platform for branded business communications, we offer employees the opportunity to shape the future of global communication—while growing their careers in a culture where curiosity, creativity, and accountability thrive. We’re officially Great Place To Work Certified™ Exclaimer has been recognised by Great Place To Work® for our culture of collaboration, trust, and growth. This certification reflects our commitment to creating an environment where every voice matters and people genuinely enjoy coming to work.

What You'Ll Do

Own paid channel strategy and execution Coordinate with the marketing and sales team to plan, build, and manage paid campaigns across Google Ads, LinkedIn, Meta, and other programmatic channels. You'll set the strategy, run the campaigns, and optimise continuously for pipeline and cost efficiency. Drive pipeline and revenue impact Work closely with the sales and channel teams to understand pipeline targets and ensure paid activity is generating the right volume and quality of leads.

You'll be accountable for metrics that matter, CPL, CAC, MQL-to-SQL conversion, and pipeline generation and influence. Manage and optimise budget Own the performance marketing budget. Allocate spend across channels based on performance data, forecast accurately, and report on ROI to senior stakeholders.

Test, learn, and iterate Run structured A/B tests across ad creative, work with our Website CRO team to optimise landing pages, and test new audience segments. Build a culture of continuous improvement backed by data, not instinct. Collaborate on messaging impact Create a data led feedback loop with the wider Marketing, Sales, Channel Product teams to provide clear guidelines on messaging that attracts and engages our ICPs and existing customer base.

Own performance reporting Work with our Data Analytics team on performance marketing analytics and reporting. Translate data into insight and recommendations, not just charts. Manage agency relationships Where external agencies or freelancers support paid activity, manage those relationships to deliver quality output within budget.

What We'Re Looking For

Experience 5+ years in a performance marketing role, ideally within B2B SaaS or technology Proven track record of managing significant paid media budgets (£1m+ per year) with measurable pipeline impact Hands-on platform experience across Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager Experience working within a demand generation framework and understanding of the full B2B funnel Skills Strong analytical ability, comfortable in GA4, HubSpot, Salesforce, Hockeystack (or equivalent CRM), and Excel or BI tools Confident interpreting data to make spend and strategy decisions Solid understanding of B2B buyer journeys and how paid activity fits within different GTM motions Experience with landing page optimisation and A/B testing Clear, confident communicator, able to present performance results and recommendations to senior stakeholders

Nice To Have

Performance Marketing Manager