Director, Inventory Curation

WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.

Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. com .

THE ROLE We are seeking an ambitious, highly experienced programmatic leader to join our Partnerships team and lead our inventory curation efforts. This role is both strategic and executional, responsible for building and scaling our curation business while remaining deeply hands-on in campaign and deal execution. As a senior leader, you will own media decisioning across our curated inventory products ensuring performance, scalability, and accuracy across all SSP integrations.

You will operate as the connective tissue between Partnerships, Trading, Sales, and Analytics, bringing both a deep understanding of the supply ecosystem and a strong operator mindset. This is a unique opportunity to help build a new and high-growth business line within the company. We are looking for a true inventory expert: someone who understands supply, data, and deal mechanics inside and out, and can translate that into scalable, revenue-driving solutions.

This role is hybrid out of our New York City office.

Key Responsibilities

Build and scale curated supply solutions across the Zeta DSP Define and evolve the curation strategy, including packaging and go-to-market approach Identify new opportunities to leverage data, inventory, and partnerships to drive incremental revenue Establish best practices and scalable processes for curation across the organization Own the full deal lifecycle: setup, QA, launch, optimization, and troubleshooting Create and manage Deal IDs (PMP, PG, curated deals) across SSPs Ensure accurate implementation of targeting, data signals, and deal parameters Monitor performance in real time and optimize for delivery, win rate, CPM efficiency, and campaign KPIs Work directly in-platform to execute and optimize the deals in tandem with the Traders Serve as a subject matter expert across all integrated SSP platforms Partner with SSPs and our internal Data Cloud team to develop data-driven, performance-optimized inventory packages Evaluate supply quality, pricing, and performance to inform deal structuring Manage inbound data processes with Product/Tech and ensure seamless integration into curated deals Collaborate with Sales and Strategy to align curated offerings with client needs and revenue goals Analyze deal and inventory performance to identify trends and optimization opportunities Use data to inform decision-making across supply selection, packaging, and pricing Develop frameworks for measuring success of curated inventory and ensuring continuous improvement Required Experience 6–10+ years of experience in programmatic advertising, with a strong focus on supply, trading, or inventory partnerships Deep expertise in the programmatic ecosystem, including DSPs, SSPs, and deal-based buying (PMPs, PG, curated marketplaces) Proven hands-on experience activating and optimizing Deal IDs across multiple SSPs Strong understanding of the bidstream, ORTB, and auction dynamics Experience evaluating inventory quality, negotiating pricing, and structuring deals Technical fluency with data workflows, APIs, and optimization methodologies Advanced analytical skills (Excel required; SQ