About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . Senior Manager, Amazon Media Growth We are seeking a hands-on Amazon media expert who can both manage performance marketing execution and shape category-level growth strategy.

This role will serve as the internal Amazon media authority — auditing performance, optimizing investments, and connecting retail media to broader brand and commercial plans. This individual must be equally comfortable: Being hands-on in Amazon Ads platforms Holding agencies accountable to performance targets Translating retail media insights into category and brand strategy Overview WPP Unite is the bespoke agency partnership powering Unilever’s marketing transformation across creative, media, data, and commerce. Embedded within Unilever’s Hoboken hub, this role will sit at the intersection of brand and retail, working shoulder to shoulder with cross-functional Unilever teams and WPP partners to bring digital commerce content to life with precision, speed, and scale.

The Senior Manager, Amazon Media Growth will serve Unilever’s personal care division as an embedded resource to be the connective tissue across content strategy, creative, and delivery. This role ensures that the right assets are created, optimized, and deployed across key retailers and platforms, driving conversion, visibility, and brand consistency across the digital ecosystem. An ideal candidate is equal parts strategist and operator: deeply familiar with digital shelf best practices, fluent in creative production processes, and relentless about delivering excellence on time and in full.

Responsibilities

) Partner with the sales team and finance to analyze weekly performance drivers and forecast media attributed sales Category Growth Strategy Build Amazon category growth strategies (assortment, hero SKUs, price-pack architecture) Identify whitespace opportunities and competitive gaps Translate search behavior into category insights Inform innovation pipeline with brand teams based on demand signals Build annual and quarterly media investment frameworks aligned to category priorities Develop performance dashboards for leadership and lead monthly brand E2E performance review meetings for Amazon.

Qualifications

5–8+ years in Amazon performance marketing or retail media Direct hands-on experience in Amazon Ads Console and/or DSP Experien

Senior Manager, Amazon Media & Growth