Director, Enablement (Commerce)

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. com.

Why we're hiring: WPP’s Data Technology Solutions is WPP’s unified global data products and technology team. We work with our agencies and clients to build data-driven solutions and technology products to power marketing transformation. WPP Open is our AI platform for marketing; it connects marketing professionals, data, tools, and AI in a single place.

Benefits

of scaled AI – delivering better-informed creative ideas faster, at scale, and at lower cost. We’re endlessly curious, and our team of thinkers, builders, creators, and problem solvers is over 2,000 strong, across 20 markets around the world. At WPP, we lead the way in commerce expertise from retail media and social commerce to shopper marketing, content, and award-winning creative commerce.

As Director, Global App Enablement, you will be the trusted partner for global and regional commerce leaders and champion networks. You’ll build strong relationships and empower them to unlock the full potential of our commerce apps across media, strategy, content, reporting, and analytics. The Director, Global Enablement - Commerce is a highly skilled and proactive enablement lead who translates product strategy into scalable enablement programs, equipping the business to drive meaningful adoption and value realization through consistent, high-quality resources.

You will work autonomously, taking accountability for creating, executing, and distributing these resources and building a long-term strategic enablement roadmap in conjunction with our product leads. You possess the autonomy to execute all tasks independently, with a long-term horizon and broad scope of influence, and are ready to mentor and guide others. You will be the SME in Commerce in at least one of retail media, social commerce, shopper marketing, content, or creative, and you will design, develop, and execute enablement programs that drive the adoption of our Commerce capabilities.

You will partner with cross-discipline product and go-to-market teams to support current capabilities and future releases. You will build trust quickly, fostering strong relationships with partners and stakeholders who will help to deliver enablement ‘to the edge,’ allowing us to reach the scale of our full organization and value from our capabilities. They will see you as their trusted advisor and SME in the App/Capability areas that you support.

You will monitor adoption metrics to identify areas for improvement and increased engagement, contributing directly to the platform's success and capabilities. You will champion the voice of the customer and contribute to the continued enhancement of our capabilities through data-driven and balanced feedback. You will work closely with other Global Enablement team members to ensure that processes, ways of working, and outputs are consistent and high quality across our different platform capability areas.

You will have strong people leadership skills and a core ability to influence others with autonomy.