Head of marketing

At Workwize, we’re helping IT teams to easily equip their remote and global teams with all necessary IT equipment. Our automated SaaS platform simplifies hardware deployment, management, and retrieval with fast, reliable deliveries in 100+ countries. 000 devices under management, we’re solving hybrid work challenges like laptop deliveries, returns and equipment tracking, allowing IT teams to focus less on manual hassles and more on strategic initiatives.

Join our team to help shape the future of global collaboration. At Workwize, your work will make a real impact in building smarter, more connected workplaces worldwide. LinkedIn has also recognized Workwize as one of the Top 10 Startups for 2025 in the Netherlands!

About The Role

Workwize built the first version of its marketing function, fueling rapid company growth and proving the demand is there. The next phase requires a different kind of leader: one who turns those first successes into one integrated, predictable growth machine. The Head of Marketing owns the entire function strategy, team, and execution across three engines that fuel each other: demand generation, product marketing, and brand.

None of them is secondary; this leader designs the system where they compound. They have already led marketing through the scale-up ride to €50M+ ARR as the leader who built it, and they know how to make growth predictable rather than lucky. Within 12 months they put Workwize on a clear path to 3x demand gen, deliver month-over-month growth they can fully explain, and stand up product marketing and brand as motions that drive new logo growth and turn customer adoption into expansion and retention.

This person is the reason inbound becomes the dominant driver of new-logo revenue in 2027.

Key Responsibilities

Own the entire marketing function from day one: strategy, team, and execution across demand generation, product marketing, and brand. Read the function honestly, then design the target structure with clear ownership across all three pillars and put the right people in the right seats. Define the three highest-leverage priorities, sequence them, and get them moving fast, shipping obvious quick wins immediately rather than parking them behind a strategy deck.

Build a demand gen growth model the business can trust: a defensible view of where each channel can go, the leading indicators behind it, and the attribution to know what's actually working. Explain every month's number with evidence, whether it moves up, down, or flat. Run product marketing as an engine that enables Sales and CSM, drives feature adoption among existing customers, and feeds the funnel with sharp positioning and messaging.

Make brand consistently reinforce the category position that makes demand gen convert. Keep Sales, Product, and leadership ahead of every change rather than behind it. Lead through strong pillar leads where they exist, and personally run any pillar that doesn't yet have one, staying close enough to write the brief, run the launch, or fix the campaign when that's the fastest path.

Put Workwize on a clear, evidenced path to 3x demand gen within 12 months and set inbound up to become the dominant driver of new-logo revenue in 2027. Required Skills Experience Has done this exact ride. Has personally led marketing through the scale-up phase to €50M+ ARR with proven results not as a passenger on an established brand or a large inherited team, but as the leader who built it.

Demand gen native, full-funnel fluent. Deepest expertise is in demand generation: has personally built the channel mix, attribution, and growth model at scale-up stage. Equally fluent in product marketing and brand: has hired and led those functions and understands they are what make demand gen convert and compound, not support acts.

Creates cohesion. Takes a set of strong individual players and turns them into one connected team with shared goals, clear ownership, and a working rhythm.