Are you ready to get the Easygo Edge? The Programmatic Lead is a key contributor and leader within the Programmatic Partnerships team, reporting directly to the Programmatic Partnerships Manager. This role sets the standard for programmatic advertising at Easygo, defining best practices, driving operational excellence, and owning the end-to-end programmatic ecosystem across campaign execution, technology, inventory, and data.

What you’ll build with us: You will work closely with regional specialists, CRM and data teams, and external adtech partners to build scalable, high-performing programmatic infrastructure that supports Easygo's growth ambitions. We know that innovation ignites when we build and create together, in person. This is a full-time opportunity at our Melbourne office.

You’ll work right where it all happens, surrounded by our fearless crew shipping high-impact work. Who is Easygo? We’re a high-growth, high-velocity tech company with millions of eyeballs on us every day.

We’re building the future of fearless tech. We’re the creators behind some of the most popular brands including Stake, KICK and Easygo Games. While they command a fierce global following, our crew is employed directly by Easygo and that’s where the real fun happens.

We’re always looking for people who are hungry, humble and move fast. People who are ready to Unify , Disrupt and Evolve with us. With us you’ll grow faster and go further.

Your work has impact. And that gives you an edge you can’t get anywhere else. The impact you’ll make: Operational Excellence Own campaign architecture decisions — audience segmentation, deal prioritisation, frequency strategy, and bid management.

Collaborate with Regional Specialists to translate growth strategies into programmatic execution plans, ensuring consistent standards across markets. Define and implement best-in-class campaign structures, trafficking standards, and naming conventions across all programmatic activity. Optimisation Performance Establish and govern optimisation frameworks — setting benchmarks, aligning KPIs, and driving continuous improvement across growth strategies.

Assist in the maintenance of automated programmatic reporting to deliver regular performance insights to internal stakeholders and leadership. Oversee budget pacing, forecasting, and spend efficiency across all programmatic investment. Inventory Supply Quality Govern inventory quality standards — curate allowlists/blocklists, enforce brand safety standards, and manage contextual targeting frameworks.

Build and manage Private Marketplace deals and SSP partnerships. Lead evaluation and onboarding of new supply partners in alignment with business needs. Adtech Vendor Management Own relationships with core adtech partners including DSPs, fraud protection providers, data providers, verification vendors (IAS, DoubleVerify), and measurement platforms.

Lead negotiations, QBRs, and platform roadmap discussions with key vendors. Evaluate, pilot, and recommend new adtech solutions to maintain a best-in-class tech stack and operating structure. Data, Audiences Identity Partner with CRM and data teams to activate addressable first-party audiences across programmatic channels.

Develop and govern audience segmentation strategy — prospecting, retargeting, suppression, and lookalike modelling. Lead Easygo's response to identity and privacy changes (cookie deprecation, first-party data strategy, identity solutions such as UID2, RampID, or Publisher Provided Identifiers). Innovation Channel Development Identify and pilot emerging programmatic channels and formats — including CTV/OTT, Digital Out-of-Home (DOOH), audio, and retail media — assessing fit for Easygo's audience and compliance framework.

Champion Dynamic Creative Optimisation (DCO) and collaborate with creative teams on format strategy to improve personalisation and performance. Track industry trends and platform developments; bring forward strategic recommendations proactively.