Are you ready to get the Easygo Edge? The Paid Search Lead is a key contributor and leader within the Paid Media team, reporting directly to the Head of Paid Media. This role sets the standard for paid search at Easygo — owning strategy, execution, and innovation across Google Search, Apple Search Ads, and emerging search channels.

What you’ll build with us: You will bring hands-on experience in complex, high-volume accounts and a sharp competitor mindset to drive efficient market share growth. Experience in regulated industries will help you hit the ground running, but is not a necessity. You will work closely with Regional team leads and other channel specialists to design and implement effective account structures and strategies that deliver against business and growth objectives.

We know that innovation ignites when we build and create together, in person. This is a full-time opportunity at our Melbourne office. You’ll work right where it all happens, surrounded by our fearless crew shipping high-impact work.

Who is Easygo? We’re a high-growth, high-velocity tech company with millions of eyeballs on us every day. We’re building the future of fearless tech.

We’re the creators behind some of the most popular brands including Stake, KICK and Easygo Games. While they command a fierce global following, our crew is employed directly by Easygo and that’s where the real fun happens. We’re always looking for people who are hungry, humble and move fast.

People who are ready to Unify , Disrupt and Evolve with us. With us you’ll grow faster and go further. Your work has impact.

And that gives you an edge you can’t get anywhere else. The impact you’ll make: Operational Excellence Lead the end-to-end paid search operation — campaign architecture, account structure, keyword strategy, match type governance, and trafficking standards across all markets. Implement best-in-class campaign structures across Google Search and Apple Search Ads, with a meticulous attention to detail at every level of the account.

Develop and enforce naming conventions, QA processes, and account hygiene standards to ensure consistency and scalability. Strategy Growth Collaborate with the Head of Paid Media to define and lead paid search growth strategy. Maintain a sharp competitor mindset — actively monitor the search landscape, identify gaps and threats, and adapt strategy accordingly.

Partner with regional specialists and business stakeholders to translate growth objectives into paid search execution plans. Evaluate and pilot emerging search channels to diversify reach and maintain a forward-looking channel mix. Optimisation Performance Establish and govern optimisation frameworks to drive continuous performance improvement.

Lead smart bidding and automation strategies. Oversee budget pacing, forecasting, and spend efficiency; deliver regular performance insights to stakeholders and leadership. Maintain test and learn frameworks to drive innovation and best practice.

App Marketing In collaboration with the App Specialist develop the search strategy for app acquisition and re-engagement. Track and optimise app-specific KPIs. Ad Copy Creative Testing Lead ad copy strategy — develop, test, and iterate Responsive Search Ads (RSAs), extensions, and callout frameworks.

Build and maintain a structured testing roadmap (A/B and multivariate) for messaging, CTAs, and landing page alignment.

Requirements

SEO Cross-Channel Alignment Work in close partnership with SEO teams to align keyword strategy, share search intelligence, and avoid cannibalisation. Contribute to integrated search planning — ensuring paid and organic strategies complement each other and maximise overall SERP presence. Share audience and query insights across channels to inform broader marketing strategy.