Twin Health At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health. We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health.

Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives. Working here Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment.

Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named one of Newsweek’s Top Most Loved Workplace® . S. and globally.

Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world. Join us as we reinvent the standard of care in metabolic health. Opportunity Member acquisition is the engine that brings eligible members into the Twin Health program — and this role sits at the center of making that engine run.

As Program Manager, Member Acquisition, you will be the operational backbone of a high-velocity, cross-functional team responsible for getting campaigns out the door accurately and on time, across email, direct mail, paid digital, SMS, and landing pages.

Responsibilities

Own the campaign calendar. Maintain a consolidated, up-to-date view of all member acquisition campaigns across email, direct mail, paid digital, SMS, and landing pages. Ensure the calendar reflects accurate launch dates, owners, and statuses so the team always knows what’s in flight and what’s coming next.

Drive campaign execution. Manage intake, timelines, QA checkpoints, and launch approvals for acquisition campaigns. Coordinate across Marketing, MarTech, Analytics, Creative, and Product to keep launches on schedule and error-free.

Coordinate with MarTech on campaign operations. Serve as the primary liaison between campaign strategy and the MarTech team that owns Braze. Manage intake of new canvas requests, track build and QA progress, and ensure campaigns launch with the right audience logic, personalization, and timing.

Coordinate with Marketing Operations to ensure content for member acquisition campaigns is delivered in a timely manner and passes necessary approvals and QA steps Run the weekly operating cadence. Facilitate weekly acquisition team meetings, track action items, surface blockers early, and ensure cross-functional commitments are met. Keep the team coordinated without creating unnecessary process overhead.

Maintain documentation and runbooks. Own process documentation for campaign operations, QA standards, and handoff protocols. Ensure the team has clear, up-to-date playbooks so institutional knowledge doesn’t live in anyone’s head.

Coordinate mailer production and vendor timelines. Work with vendor partners and internal teams to manage direct mail drop schedules, audience file deadlines, and in-home timing. Flag risks early and escalate when timelines are at risk.

Track performance and surface insights. Monitor daily registration and campaign performance signals.