The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more. Advertising powers the content people love.

By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly. The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale.

When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.

Employer Website Job Title: Senior Trading Specialist Location: 1114 Avenue of Americas, New York, NY 10036 *Telecommuting permitted: work may be performed within normal commuting distance from The Trade Desk, Inc. office in New York, NY. Job Duties: Integrate and analyze large-scale programmatic advertising datasets across connected television (CTV), audio, and retail media environments to identify patterns in audience exposure, delivery efficiency, and campaign performance using quantitative and statistical analysis techniques.

Develop and implement analytical frameworks to evaluate cross-platform advertising exposure, including frequency analysis, incremental reach modelling, consumer journey visualization, and retail sales attribution. Design and conduct structured testing initiatives, including alpha and beta programs, to evaluate new platform capabilities and campaign configurations by performing technical QA and performance validation analyses. Analyze testing outcomes to assess system performance, identify opportunities to improve efficiency and measurement accuracy, and document scalable implementation frameworks while providing data-driven insights to product and engineering teams to inform platform development and global feature deployment.

Collaborate with technical teams to design, evaluate and deploy custom solutions, including bidding algorithms, optimization logic, and automated decision systems, using performance data modelling, API integrations and structured testing methodologies to validate and scale implementations. Lead technical troubleshooting initiatives including VAST/VPAID tag implementation errors, pixel and server-side tracking discrepancies, first-party data ingestion failures, UID-based identity resolution gaps, cross-device attribution mismatches, and auction delivery inefficiencies, ensuring data integrity, accurate conversion measurement, and platform performance optimization. Implement first-party data onboarding and identity resolution workflows, including Unified ID (UID) configuration, deterministic matching strategies, and cross-device measurement enablement.

Lead strategic programmatic initiatives by architecting data-driven campaign frameworks across first-party data activation, CTV consolidation, and retail measurement, leveraging The Trade Desk platform and advanced reporting tools to translate complex performance analytics into quantifiable commercial outcomes, including incremental household reach, CPUHH efficiency gains, and retail sales lift to influence media investment strategy and budget allocation decisions. Partner with agency leadership, digital investment teams, and senior planning stakeholders to shape media investment strategy, position programmatic as a core growth driver, and translate platform differentiators into enterprise-level value propositions that unlock incremental budget allocation, channel diversification, and long-term revenue expansion.