Social Media Manager (6-Month Fixed Term)

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. As Oura continues to grow across consumer, healthcare, and commercial markets, there is a growing opportunity to use social as a channel for credibility, education, and connection.

We are seeking a Social Media Manager to build and scale Oura's presence across LinkedIn and other key platforms, turning internal expertise into external influence. This role will focus on social strategy and content production, developing employee advocacy, and elevating executive and scientific voices - with commercial storytelling as one of several priority areas. This is a builder role.

You will create the systems, workflows, and content approach that enable Oura’s clinical, scientific, and commercial teams to show up consistently and effectively—while ensuring efforts ladder to broader business goals over time. You will partner closely with Commercial, Science, Marketing, and Creative teams, as well as the Director of Social Influencer, to ensure alignment between consumer and commercial storytelling.

What You Will Do

: Build Oura’s Social Strategy Thought Leadership Presence Establish social as a credible and consistent voice across Oura’s brand, healthcare, science, and business priorities. Define and execute Oura’s LinkedIn and broader social strategy across brand, clinical, scientific and commercial narratives. Identify key storylines, perspectives, and insights that position Oura as a leader in health, longevity, and human performance Translate complex topics into accessible, engaging content that resonates with both consumer and professional audiences Ensure consistency in voice and quality while allowing for authentic expression from individual contributors Partner with Commercial and Partnerships teams to support key verticals through social storytelling, as one of several priority narratives" Develop and Scale an Employee Advocacy System Turn internal expertise into a scalable distribution engine.

Build and operationalize Oura’s employee advocacy program across executives, scientists, and commercial leaders Create frameworks, templates, and workflows that enable consistent, high-quality posting across individuals Partner with stakeholders to identify priority voices and support them in developing their presence Explore tools and AI-enabled workflows to streamline content creation and participation at scale Track participation, engagement, and content performance to continuously refine the program Create a Cohesive Content System Move from ad hoc requests to a scalable, repeatable model for surfacing content from across the company. Design and implement a content system that captures and packages insight from internal teams - science, product, leadership, and commercial - into ongoing thought leadership and campaign content Balance planned content with responsive opportunities, ensuring the team can move quickly without losing focus Partner with Creative to develop formats and templates that elevate quality while enabling scale Ensure alignment with broader social strategy, connecting commercial and consumer narratives where relevant Collaborate Across Teams to Drive Alignment and Impact Act as a connector between internal teams and external presence.