Director of Marketing SOL Mental Health | Denver, CO Total Cash

Compensation (Base Plus Bonus)

: $125,000 - $150,000

ABOUT THE ROLE

SOL Mental Health is looking for the next great Healthcare Marketing leader to help us propel our brand, our story, and our growth!!! The status quo in mental health care does not consistently deliver the experience and outcomes people deserve. We seek to do things differently, to set a course for the horizon and establish a new bar for excellence in mental health care.

We’re a fast-growing, multi-state outpatient mental health group focused on expanding access to high-quality therapy and psychiatry that’s both clinically rigorous and human. By investing deeply in our clinicians, we help more people get the support they need and deserve. You’ll play a critical role in that mission.

Who We Are

and what’s possible through better mental health care. We’re looking for a Director of Marketing who’s excited to build alongside us. In this role, you’ll partner closely with our VP of Communications, SVP of Growth, and CEO to develop and execute integrated marketing strategies, oversee external partners and vendors, and help build scalable systems and infrastructure that allow a lean team to drive outsized impact for a fast-growing organization.

This is an opportunity to step into meaningful ownership from day one, with a path for career growth. If you’re energized by building, scaling, and doing mission-driven work with a high-performing team, we’d love to meet you. WHAT YOU'LL OWN SEO, AEO Website Content Develop and oversee SOL’s organic search and local visibility strategy, including keyword strategy, content prioritization, directory management, and performance optimizations across all digital channels.

Lead initiatives related to AI-enabled search discoverability and emerging search technologies to strengthen SOL’s digital presence. Manage external SEO partners and agencies, using performance data and business priorities to guide strategy and execution. e.

marketing playbook) that supports our business development team Partner with our business development leaders to build sales materials for outreach campaigns to support their efforts to establish provider relationships: outreach sequences, leave-behinds, digital assets, event support Build plug-and-play marketing playbooks for new care center openings Email Marketing — Providers Patients Build and manage email marketing campaigns to our referral provider network in partnership with regional leaders Develop patient cultivation journeys — nurturing the audience that already loves us and drives word-of-mouth referrals Create standardized process and frameworks, including templates, sequences, and reporting, so campaigns become repeatable, to support scalability Organic Social Develop and activate SOL's organic social strategy; creating plans to increase followers and engagement Repurpose existing content across platforms so what we create travels further AI-Enabled Marketing Operations Use AI tools fluently and practically to accelerate content creation, campaign development, and reporting Help build, maintain, and improve SOL's AI marketing agents Flag where AI is helping and where it isn't; bring ideas for how we use it better WHAT SUCCESS LOOKS LIKE IN 90 DAYS Provider email campaigns are running on a consistent cadence with open/click reporting in place. A content calendar exists and is being executed — blog, social, and web updates are no longer ad hoc. BD team has a refreshed toolkit of sales enablement assets they're actively using.

The SEO guidance for our firm is established.