About Mendaera, Inc. Mendaera is developing technology that will enable all healthcare providers to do more for their patients. Our platform combines real-time imaging, robotics, and artificial intelligence to make precise and consistent intervention more accessible.

Our aim is to eliminate barriers in the patient journey, accelerate recovery, delight customers, and reduce cost of care. About the Opportunity We are seeking a Director of Commercial Marketing to lead commercialization and procedure adoption of the Focalist System. This leader will drive market development, hospital selling strategies, KOL engagement, and clinical evidence programs—positioning Focalist to elevate needle-based procedures.

Key Responsibilities

Technology Footprint Lead commercial marketing efforts to sell the Focalist platform into hospitals and health systems, working closely with Sales leadership. Develop value propositions tailored to hospital administrators, service line leaders, and economic buyers—highlighting ROI, efficiency gains, and clinical differentiation. Support the sales process with hospital-facing presentations, negotiation frameworks, and competitive positioning tools.

Clinical Expansion Develop and continuously refine clinical value propositions for each procedure and specialty Focalist competes in—grounded in procedure-level insights and translated into messaging that drives adoption and utilization across physician, care team, and hospital audiences. Develop and execute specialty-level market development programs—peer-to-peer events, case observation programs, symposia, and conference presence—designed to build procedural competency and expand the base of trained, active Focalist users. Serve as the internal clinical marketing authority for each specialty—translating field feedback, surgeon insights, and competitive intelligence into updated messaging, tools, and programs that keep the commercial org aligned and focused.

Champion voice-of-customer (VOC) initiatives to ensure continuous input from clinicians and care teams informs strategy, content, and program design. KOL Relationships, Clinical Advocacy Society Outreach Build a layered KOL network spanning Speaker/Reference KOLs, Teacher/Proctor KOLs, and Society/Executive KOLs—developing each tier’s ability to present, teach, and champion Focalist procedures. Engage with clinical societies, guideline committees, and academic programs to elevate awareness and credibility.

Partner with Clinical Affairs and Medical Affairs to develop and execute a publication strategy supporting procedure adoption goals—including outcomes data, case series, and health economics evidence. Partner with KOLs to develop and deliver high-impact podium presentations across virtual and in-person formats—including society symposia, peer-to-peer programs, proctored case observations, and conference abstracts. Support KOLs in translating clinical experience with Focalist into compelling narratives for surgeon and care team audiences.

Marketing Sales Content Creation Create impactful marketing assets: case studies, procedure videos, brochures, and value stories that quantify clinical, economic, and strategic impact for physicians and hospital decision-makers. Build and maintain ROI models, cost-effectiveness tools, and health economics evidence that support hospital and payer conversations. Partner with Sales to deliver enablement tools: pitch decks, objection handling guides, competitive positioning, and training kits.

Produce thought-leadership content including white papers, KOL testimonials, and conference abstracts that bring Focalist’s value story to life. Ensure all materials reflect Mendaera’s human-centered mission and resonate with physicians, administrators, and healthcare systems. Cross-Functional Program Leadership Align with Product, Clinical Affairs, Regulatory, Sales, and Marketing Communications to deliver cohesive commercialization strategies.