Director, Retail Sales- Large Store Central

fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers. With over $3B in annual retail sales, fairlife’s portfolio of delicious, lactose-free, real dairy products includes: fairlife® ultra-filtered milk ; Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife® nutrition plan™ , a nutrition shake to support the journey to better health. A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.

com . S. region.

This role leads the development and execution of strategic sales plans that support company objectives, customer growth, and overall business performance. As a key sales leader , the Director will build strategic relationships with National and Regional Grocery Retailers, Coca-Cola North America Customer Teams, Coca-Cola Bottling Partners, and Acosta Sales Teams to accelerate growth across the fairlife portfolio. This individual will lead a high-performing sales team, foster a culture of accountability and results, and partner cross-functionally with Marketing, Finance, Insights, Supply Chain, and Commercial teams to deliver profitable growth and best-in-class execution.

Responsibilities

: Drive revenue growth, market share gains, and distribution expansion across key grocery and large-format retail customers within the Central Retail Channel. Lead customer development through Joint Business Planning (JBP), annual negotiations, promotional planning, and assortment optimization that align with company growth objectives. Partner with Marketing, Finance, Insights, Supply Chain, and Commercial teams to develop and execute customer growth strategies.

Identify opportunities through market trends, syndicated data, shopper insights, and competitive analysis. Manage trade spending, customer investments, and marketing budgets to maximize ROI while maintaining fiscal responsibility. Build, coach, and develop a high-performing sales team through effective leadership, talent development, and performance management.

Develop and maintain strong executive-level relationships with key customers and business partners.

Qualifications

required: Bachelor’s degree in Business Administration, Sales, Marketing, Finance, or related field required; MBA preferred. Minimum of 8 years of progressive experience in Sales, Account Management, Customer Development, National Accounts, or Retail Sales within the CPG, food and beverage, or consumer products industry. Minimum of 2 years of successful sales leadership experience with responsibility for leading and developing high-performing teams.

Strong knowledge of CPG sales strategy, customer development, category management, trade promotion management, and revenue growth management. Demonstrated success delivering sales growth, market share expansion, distribution gains, and customer profitability objectives. Strong strategic planning, negotiation, and relationship-building skills.

Excellent written, verbal, presentation, and communication skills. Strong financial and business acumen, including budget management, forecasting, trade spend optimization, and P L accountability. how fairlife nourishes you: At fairlife, we believe in better — and that includes how we support our people.

Benefits

and wellbeing resources designed to support you physically, emotionally, socially, and financially, both in and out of work. Comprehensive medical, dental, and vision coverage, effective day one!