Marketing Manager, Activation - Florida

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets. Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change.

Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

About The Role

: The Regional Activation Manager drives localized marketing initiatives in support of Curaleaf’s sales teams throughout Florida. This remote role partners closely with national brand teams, sales, retail operations, and cross-functional stakeholders to ensure strategic alignment and flawless execution of marketing programs that drive sell-through and business performance. The Regional Activation Manager serves as the central point of coordination for field marketing activities across the state, balancing strategy, execution, and operational excellence.

This individual will help connect teams, manage priorities, remove roadblocks, and ensure marketing initiatives move efficiently from concept through execution. Success in this role requires strong leadership, exceptional organizational skills, deep relationship-building capabilities, and the ability to think holistically about how work gets accomplished across the organization. The ideal candidate is a creative, detail-oriented marketer who thrives on bringing brands to life through regional activations, events, partnerships, and in-market programs while maintaining visibility across multiple workstreams in a highly regulated industry.

What You’Ll Do

Leadership Team Development Provide day-to-day leadership, coaching, and direction to Florida Brand Activation Managers, fostering collaboration, accountability, and executional excellence. Prioritize team workloads and allocate resources to support business priorities. Establish execution standards and best practices across the Florida activation team.

Mentor team members through regular feedback, development planning, and performance coaching. Foster a culture of ownership, collaboration, innovation, and continuous improvement. Strategic Cross-Functional Leadership Serve as the primary marketing partner for Florida Retail Operations leadership.

Build strong partnerships with Brand Marketing, Product Marketing, Trade Marketing, CRM, Creative, Compliance, Merchandising, Retail Operations, Finance, and Sales. Influence cross-functional teams to align on priorities, timelines, and execution. Represent Florida market needs during national planning and campaign development.

Translate field feedback into actionable recommendations that improve future programs.

Requirements

Manage activation calendars, track execution, and distribute promotional materials across the state. Serve as a central intake and coordination point for field marketing requests, ensuring priorities are aligned and work is executed efficiently. Manage incoming field requests for assets (digital, POS, merchandising, and promotional materials).

Coordinate cross-functional workflows and ensure stakeholders remain informed on key initiatives and timelines. Support traffic management and project coordination across multiple field marketing workstreams. Channel, Outlet Event Activation Lead merchandising and POS execution, ensuring consistent brand standards across Florida.

Plan and manage local events, pop-ups, demos, community activations, and partnerships. Coordinate event calendars and ensure flawless activation and execution.