Audience Editor, NYT Wirecutter

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries.

It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

About The Role

, Mission or Department Overview Wirecutter is seeking an editor to lead programming and personalization for our ecommerce initiatives, with a particular emphasis on the Wirecutter Store. You will be the editorial lead for how we talk about the Store — crafting language, frameworks, and campaigns that invite readers in, explain what the Store is, and bring them back during major editorial moments throughout the year. As audience editor for ecommerce, programming, and personalization, you will focus on three core areas: messaging, copy, and alignment with stakeholders around big editorial moments; audience strategy, lifecycle flows, and personalization rooted in our standards; and editorial programming and email support that tightly links our journalism to new platforms.

As an audience editor, you will report to Wirecutter's deputy director of newsletters and programming, and collaborate closely with colleagues across newsletters and programming, audience at large, Wirecutter's newsroom, as well as our commerce, marketing, product, and analytics teams. You will drive the editorial voice of Store-related messaging, build and maintain a unified promo calendar, and design tests and experiments to deepen engagement while valuing Wirecutter's standards for independence and trust. You'll bring thoughtful editorial judgment, comfort working with data, and a sense of how lifecycle messaging, personalization, and on-site experiences can work together to serve readers.

This role has the potential to be remote, though New York City–based applicants are preferred.

Responsibilities

: Drive the voice and editorial quality of Wirecutter Store-related messaging across channels: Write and line-edit copy for newsletters, lifecycle flows, push, SMS, on-site promos, and Wirecutter Store entry points with deep editorial rigor and collaboration across partner teams. Support the editorial quality of product detail pages (PDPs) on the Wirecutter Store: Create messaging frameworks for major Store moments (launches, tentpoles, seasonal pushes) so readers understand what the Store is and why they should trust it. Partner with marketing to ensure users are engaged at every touchpoint in the lifecycle, from acquisition campaigns to transactional emails and targeted promos.

Create and maintain a Store messaging style guide that aligns with Wirecutter's voice and company-wide Store goals, including guidelines for CTAs, subject lines, and promotional framing.

e. gifting season; deal events). Work closely with product and data to understand how we are engaging readers across surfaces, and design editorial experiments to better reach and engage with them based on behaviors — particularly in inboxes Continuously test and optimize messaging (subject lines, CTAs, timing, sequencing) to improve engagement while staying rooted in our standards and reporting.

Maintain a unified Store messaging and promo calendar that's integrated with Wirecutter's broader editorial, promotional, and major deal events strategy, rather than running on a separate track.