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Memac Ogilvy — New York City, New York
About Ogilvy Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities.
Ogilvy is a WPP company (NYSE: WPP). com , and follow us on LinkedIn , X , Instagram , and Facebook. About WPP WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. com . About Village Marketing Village Marketing, part of WPP, is an advocacy-based marketing shop that builds brands through people.
Traditional marketing focuses on positioning brands in the minds of consumers. We focus on positioning brands in the lives of consumers. It’s a shift from promotion to advocacy.
From audience to community. From transaction to relationship. And from message to conversation.
We leverage creators who live and work in the social space throughout every step of our process.
ABOUT THE ROLE
We are looking for an Associate Director of Influencer to support the strategic and operational leadership of our brand account. This role is designed for someone eager to expand their influence within the creator and experiential space while driving executional excellence across campaigns, events, and creator programs. As a senior account management role, the Associate Director acts as both a client-facing lead and an internal team manager, ensuring strategic alignment, seamless communication, and precision in delivery.
The ideal candidate thrives in fast-paced environments, is highly organized, and excels at bridging creative strategy with operational follow-through.
RESPONSIBILITIES
Strategy Lead internal team brainstorming sessions for assigned campaigns to generate impactful and strategic ideas. Translate campaign strategy into actionable campaign plans and creative briefs, ensuring messaging and direction align with broader brand goals. Partner with the Director to develop bespoke influencer marketing strategies, rescopes, and upsells that align with client objectives.
Provide strategic points of view on market trends, competitors, and audience behavior relevant to brand and audience. Maintain alignment between creative concepts, influencer activations, and campaign goals throughout execution. Lead campaign strategy development including approach, budget flighting, and storytelling frameworks.
e. music festivals/creator trips), ensuring oversight of strategic direction without leading day-to-day execution. Influencer Management Oversee outreach, vetting, contracting, and communication across assigned campaigns.
Lead the full content lifecycle including briefing, deadlines, content reviews, and client delivery. Oversee influencer tracking documents and calendars to maintain clarity across deliverables and approval timelines. Partner with Legal to ensure contracts, deliverables, and usage rights are complete and compliant.