Customer Lifecycle Marketing Manager - 18 Month Contract

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift. New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally. Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations.

Job Summary: The Customer Lifecycle Manager plays a critical role in shaping and optimizing how customers experience D2L throughout their entire journey—from onboarding and adoption to maturity, renewal, and expansion. This role is responsible for designing and operationalizing lifecycle programs that improve customer engagement, reduce churn, and drive long-term value realization. As a core member of the Customer Success or Customer Marketing team (depending on structure), the Customer Lifecycle Manager uses data-driven insights, deep customer empathy, and cross-functional collaboration to build scalable, personalized lifecycle experiences.

This leader ensures customers are supported with the right message, at the right time, through the right channel—ultimately helping them achieve meaningful outcomes with D2L’s solutions HOW YOU'LL MAKE AN IMPACT: GTM Strategy Planning Define and own the GTM strategy and planning frameworks for product launches, feature releases, and customer growth initiatives. Translate company and segment priorities into clear GTM plans, timelines, and measurable outcomes. , launch planning, quarterly GTM reviews) to align Product Marketing and Customer Marketing.

Lifecycle Strategy Program Design Develop and own the customer lifecycle strategy, aligning programs to key business objectives such as onboarding effectiveness, product adoption, renewal health, and expansion opportunities. Build scalable lifecycle frameworks that support customers from initial implementation through long-term engagement. Define audience segments and lifecycle stages, and build automation strategies to support each.

Customer Engagement Value Realization Create proactive engagement programs that promote adoption, deepen product usage, and mitigate churn risks. Design multi-channel communication strategies (email, in-app messaging, webinars, knowledge content) tailored to customer needs and behavioral insights. Partner with Customer Success Managers to ensure lifecycle programs support a consistent and impactful customer experience.

Data, Insights Optimization Use customer behavioral data, health metrics, and journey analytics to prioritize lifecycle initiatives. Monitor program performance, KPI trends, and customer engagement to drive continuous improvements. Identify churn signals and partner with CS leadership to design targeted intervention campaigns.

Marketing Automation Journey Orchestration Build automated workflows and customer journeys using tools such as HubSpot, Planhat, Salesforce, or equivalent platforms. Manage lifecycle campaigns end-to-end, including segmentation, messaging, testing, and measurement.