Robb Report: Senior Social Media Editor

Robb Report is the leading voice in global luxury. The award-winning magazine showcases the ideas, opinions, products, and experiences that are shaping the luxury industry, and provides a sophisticated, affluent readership with detailed insight into fine design, quality and heritage as well as ground-breaking new developments in tech and manufacture. com builds on that mission with a robust portfolio of daily online news and features.

Robb Report’s editorial staff comprises 20+ talented writers, editors, and designers, including print and digital staff. Together, the team produces 10-12 magazines each year and hundreds of digital stories every month. Robb Report is seeking a creative, analytical, and highly motivated social media editor to elevate our presence across all social platforms.

This role is ideal for someone with a deep understanding of the lifestyle space, a reporter’s eye for compelling stories, and the ability to drive engagement through innovative content strategies. The ideal candidate will be an adept storyteller with a proven track record of growing brand audiences and an enthusiasm for keeping Robb Report at the forefront of social media. This position reports to the Digital Director.

Responsibilities

: Collaborate with the senior social media manager to strategize, execute, and support Robb Report’s social media presence across platforms, especially but not limited to Instagram and TikTok. Use data and analytics to develop and maintain a content calendar and posting schedule aligned with brand goals and seasonal trends. Deliver pithy, authoritative, and shareable posts that engage our audience, and consistently gain followers.

Engage with and respond to audiences on all platforms, ensuring Robb Report remains central to conversations around luxury, lifestyle, and premium content. Create original content series, hashtags, and innovative campaigns that resonate with new audiences, broadening our market reach. Analyze, interpret, and report on key performance indicators (KPIs) such as engagement rates, impressions, video watch times, and click-through rates to refine and optimize strategies.

Work closely with editors to align social content with editorial goals, monitor social trends, and make real-time recommendations to engage users and drive traffic. Collaborate with the video department to produce and execute high-quality social video content on a consistent basis. Maintain cultural sensitivity and awareness, ensuring content resonates with a global luxury audience.

Work occasionally with the Integrated Marketing and Client Services teams to plan and execute sponsored content and branded campaigns. Manage live social media coverage at events to maximize engagement and enhance Robb Report's presence in the luxury space. Stay at the forefront of social innovation, exploring new channels, formats, and trends to ensure Robb Report remains ahead of the curve.

Requirements

: Bachelor’s degree in Journalism, Communications, or a related field. Minimum 3 years of social media experience, ideally with media, lifestyle publications, or editorial-focused roles. Strong understanding of social media strategies for traffic growth and engagement, including experience with SEO principles as they apply to social content.

Demonstrated creativity in content ideation, series development, and innovative social campaigns. , Later, True Anthem, Google Analytics, Sprinklr, CrowdTangle). Proven track record of increasing brand audience and engagement through data-driven content strategies.

Excellent project management skills with the ability to manage workflows, timelines, and communication across departments. Flexibility with hours, as off-shift and weekend work may be required for live event coverage.