About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform.

Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. The Role We are looking for an experienced Programmatic Trading Lead to spearhead our managed service programmatic business at Fanatics Advertising.

This is a high-impact, highly visible role that will serve as the foundation of our growing programmatic practice. You will own the end-to-end execution and performance of Display, OLV, and CTV campaigns within our DSP, partnering closely with our Sales, Account Management, Product, and Measurement teams to deliver exceptional results for our clients. You will also partner closely with our Sr.

Manager, Programmatic Supply to implement an advanced SPO and brand safety strategy, investing in and building direct supply partnerships that drive efficiency and quality across all programmatic investments. The ideal candidate brings deep hands-on trading expertise with a strong grounding in brand and upper-funnel campaign execution and understands that great programmatic execution is as much about where and how you buy as it is about what you optimize toward. This role is designed for someone who thrives as a hands-on practitioner today and is equally excited about building and mentoring a team as we scale.

What You'Ll Do

Campaign Management Execution Own end-to-end setup, trafficking, and management of managed service programmatic campaigns in our DSP, spanning Display, OLV, and CTV/Video formats. Build and optimize campaign structures including ad groups, targeting parameters, audience segments, open exchange, private marketplace (PMP) deals, and bidding strategies. Monitor daily pacing and performance across all active campaigns, proactively identifying and resolving discrepancies or underperformance.

Partner with Measurement and Supply teams to define learning opportunities and execute tests on creative, audiences, and bidding tactics to drive continuous performance improvement. Performance Optimization Own campaign performance across a range of KPIs including viewability, completion rate, reach, frequency, CTR, and CPA while effectively balancing brand and lower-funnel objectives based on campaign goals. Develop and apply audience strategies using first-party and third-party data in partnership with our Measurement team.

Lead bid strategy optimization including CPM adjustments, frequency capping, dayparting, and geo-targeting refinements with a strong emphasis on supply quality and brand safety. Successfully implement and invest in Fanatics Advertising’s programmatic supply strategy to garner efficiencies, build partnerships, and optimize towards performance. Stay current with DSP platform updates, beta features, and programmatic industry trends, recommending adoption where appropriate.

Programmatic Trading Lead, Ad Operations