Director, Financial Planning & Analysis

Location: Vancouver, BC Department : Finance Employment Type : Full Time / Hybrid / Indeterminate Language Designation : English Essential Posting Close Date : July 26, 2026 About Destination Canada Tourism is the heartbeat of communities from coast to coast to coast. At Destination Canada, our aspiration for the tourism industry is to generate wealth and wellbeing for all of Canada and enrich the lives of our guests. Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad.

We seek diverse, ingenious thinkers teeming with intellectual curiosity and a deep desire to grow Canada’s tourism industry – strengthening the socio-cultural, environmental and economic vitality tourism brings to Canada.

About The Role

Destination Canada is seeking a dynamic and strategic Director, Financial Planning Analysis (FP A) to serve as a key partner to the Executive Director, Finance and the Chief Financial Officer (CFO). This role leads the organization’s enterprise-wide budgeting, forecasting, and financial planning functions, delivering timely, high-quality insights that inform decision-making across Senior Management, the Board, and government partners. As a critical leader within the Finance team, the Director is accountable for the organization’s annual budget and multi-year financial planning cycle, providing forward-looking analysis that drives agility, transparency, and effective resource allocation.

The role also champions the modernization of FP A through the adoption of advanced technologies, automation, and AI-enabled tools to enhance modelling accuracy, performance measurement, and enterprise-wide insights. The Director leads and develops the Financial Officer team, champions high standards in financial modelling, and serves as a trusted advisor across the organization. Key accountabilities Strategic Financial Leadership Leads Destination Canada’s financial planning and analysis function, partnering closely with the Executive Director, Finance and the CFO.

Owns and directs the end-to-end annual budgeting process and multi-year planning cycle, ensuring alignment with executive strategy and priorities. Influences financial decision-making across the organization, identifying priorities, risks, and opportunities as a senior thought leader. Prepares and delivers budget and financial reports for Senior Management, the Board, and Board Committees.

Financial Management Analysis Leads quarterly forecasting and variance analysis, providing clear interpretation of financial trends, performance drivers, and impacts. Leads development of advanced financial models, dashboards, and performance measurement tools, including new technologies and AI-enabled solutions that improve accuracy, speed, and insight quality. Conducts confidential HR-related modelling—including salary budgets, workforce planning, and collective bargaining scenarios—in collaboration with HR and the CFO.

Oversees ad hoc analysis and formal responses to government agencies such as ISED and TBS. Cross-Functional Projects Financial Systems Leads financial and cross-functional initiatives that enhance organizational agility, operational effectiveness, and financial discipline. Oversees upgrades and improvements to financial systems (ERP, invoicing, expense management, procurement, dashboards), including integration of automation and AI-supported capabilities to strengthen data integrity and reporting precision.

Evaluates and champions new digital tools, automation opportunities, and analytics technologies that modernize FP A workflows. Team Leadership Directs, mentors, and develops the Financial Officer team, ensuring strong performance, technical competency, and professional growth. Oversees recruitment, workload management, and performance evaluations.