Sr. Product Marketing Manager - AI GTM Strategy, EMEA

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking.

That is magic at work, and it’s what we show up for every day. AI is reshaping how enterprises buy, adopt, and expand work management platforms — and the conversation is moving faster in EMEA than most vendors are equipped to support. Smartsheet is building a market-leading AI narrative anchored in organizational intelligence, agentic workflows, and the Model Context Protocol (MCP), and this role exists to make that narrative land with EMEA field teams and the enterprise buyers they serve.

As a Sr. Product Marketing Manager on the AI GTM Strategy team, you will be the in-region AI product marketing partner for Smartsheet's EMEA sales organization. You will translate the global AI narrative, product roadmap, and enablement infrastructure into regionally activated content, training, and field support — ensuring EMEA account executives, solution engineers, and customer success managers can lead substantive AI conversations that drive pipeline and expansion.

This is not a generalist PMM role. You will own the intersection of AI product marketing and regional field activation across EMEA, working at the pace of a rapidly evolving product surface and a field organization that needs to be ahead of the market conversation. The role is hybrid, based at Smartsheet’s corporate offices in London, UK.

You will report to our VP, AI Market Strategy. You will own: AI Narrative Activation — EMEA Execute the regional activation of Smartsheet's global AI narrative across EMEA field teams, adapting messaging for market maturity, regulatory context, and competitive dynamics specific to European enterprise buyers. Develop EMEA-specific AI positioning guides that address regional buyer concerns including data sovereignty, GDPR implications for AI-powered workflows, and compliance-sensitive adoption paths.

Maintain a living understanding of how AI messaging resonates differently across EMEA sub-regions (UK I, DACH, Nordics, France, Southern Europe) and adjust field guidance accordingly. AI Sales Enablement — Regional Delivery Serve as the primary AI enablement resource for EMEA field teams — translating global enablement packages (training decks, demo scripts, prompt cookbooks, competitive briefs) into regionally relevant, sales-ready formats. Partner with Sales Enablement to deliver AI-specific training sessions, certifications, and deal support for EMEA account executives and solution engineers.

Build and maintain the EMEA AI content suite in Smarsheet’s Enablement platformHighspot: discovery slides, AI use-case messaging guides, MCP value narratives, and competitive positioning against regional alternatives. Track enablement adoption through leading indicators including Gong keyword usage, Highspot engagement, and qualitative field feedback on content quality and deal impact. MCP Platform Extensibility — EMEA GTM Support Support the regional go-to-market activation for Smartsheet's MCP platform, including multi-connector capabilities, partner integrations, and agentic workflow positioning.

Develop EMEA-specific MCP use-case content that connects platform extensibility to the workflow patterns, integration ecosystems, and buyer priorities prevalent in European enterprise environments. Partner with EMEA partner teams to align AI and MCP messaging with regional channel and technology alliance strategies. AI Customer Activation — EMEA Develop and deliver regional AI activation programs that help EMEA customers move from initial AI feature adoption to embedded organizational intelligence workflows.