About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers.

If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

About The Role

At SharkNinja, we don’t just launch products; we build multi-billion-dollar global brands. We are looking for an ambitious, highly conceptual, and strategically minded Senior Copywriter to shape the voice of our expanding portfolio. Operating out of our state-of-the-art Creative Design Hub in Manhattan’s Flatiron District, this role is built for a master storyteller who thrives at the intersection of cultural relevance, product innovation, and rapid execution.

As a Senior Copywriter, you won't just receive static briefs—you will work upstream with brand marketing, consumer insights, and design leadership to build entire conceptual frameworks from scratch. You excel at finding the human truth hidden inside a complex technical feature and spinning it into sharp, punchy, and highly persuasive narratives. Whether writing a breakthrough TV commercial script, designing a scalable DTC launch strategy, or guiding junior talent, you will be a major driver of our creative vision.

What You’Ll Do

Drive Big-Idea Conceptualization: Lead the creation of breakthrough, multi-channel campaign concepts that scale seamlessly across TV/Broadcast, OTT, digital commerce (DTC, Amazon), high-impact paid social (TikTok, Meta), and experiential marketing. Master Upstream Storytelling: Collaborate directly with product and brand teams early in the lifecycle to define product positioning, naming conventions, and core brand messaging architecture for new-to-the-world launches. Direct Voice Execution: Write flawless, high-converting, and culturally resonant copy across all touchpoints, ensuring your assigned brand maintains a distinct, premium, and consistent voice globally.

Partner for Production: Work hand-in-hand with Art Directors and Creative Directors through pre-production, scripting, on-set filming, and post-production to ensure the narrative intent is perfectly preserved. Champion an AI-Native Workflow: Actively integrate advanced LLMs (like ChatGPT, Claude, or Gemini) into your daily process to accelerate research, test multiple conceptual angles, and optimize copywriting variations at velocity. Mentor Elevate Talent: Act as a leading creative voice in the NYC studio, mentoring junior-to-mid level copywriters and fostering a culture of high ownership, constructive feedback, and relentless creative ambition.

Qualifications

6+ Years of Copywriting Experience: Proven track record within a fast-paced creative agency or a high-velocity in-house creative department (direct experience with consumer goods, lifestyle, or DTC brands is highly preferred). An Elite, Multi-Channel Portfolio: Demonstrates exceptional conceptual thinking, top-tier short-and-long-form copywriting, successful broadcast/video scriptwriting, and a deep understanding of platform-native social content and digital commerce ecosystems.

Sr. Copywriter