Advanced Analytics Associate Director, GOC

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . About WPP Media WPP is the creative transformation company.

We use the power of creativity to build better futures for our people, planet, clients and communities. com. WPP Media is WPP’s global media collective.

In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other.

In this role it will be critical to embrace WPP WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

As the Associate Director of Analytics , you will help lead the Analytics (North America) team in measuring the success of media executions and delivering actionable insights that drive data-informed decision-making and continuous innovation across client engagements. The ideal candidate will have a strong background in media agencies, with experience supporting both brand and direct response campaigns, designing and evaluating Match Market Tests (MMTs), and collaborating with large cross-functional teams. This role is critical in driving analytical excellence and helping deliver measurable business outcomes for our clients.

In addition, you will lead and mentor a high-performing analytics team, fostering a culture of excellence, innovation, and continuous improvement within our Bogotá hub. You will collaborate closely with teams across New York, Chicago, San Francisco, and Los Angeles, helping ensure consistency, knowledge sharing, and alignment across regions. Some of the things we’d like you to do : Lead the design and measurement of brand and/or direct response campaigns (including Brand lift survey, A/B testing, Match market test etc) ensuring they meet client objectives.

Present complex data and analytics findings in a clear and actionable manner to clients and internal teams. Be seen as a trusted advisor by our clients for all things analytics related. Collaborate with clients, understanding their unique needs and delivering tailored analytics solutions Work closely with other departments to integrate analytics into all aspects of campaign planning, execution, and evaluation.

0 GPA or equivalent. Degree within Analytics, Technology or equivalent experience 7+ years of experience working in a data-based role, preferably in a media agency Expose to measurement of both Direct Response and Brand Awareness campaigns A/B experimentation and test design Brand Lift studies and measurement methodologies Control vs.